By Kimberly MacArthur Graham | March 13, 2015
When I lived in Austin, Texas, to attend university, I was a late-night hipster who swilled caffeine and puffed a pack a day. These were my salad days, giddy with Read More
By Kimberly MacArthur Graham | November 3, 2014
This year marks an exciting anniversary for Layer Cake Creative: 5 years! I feel fortunate that we have not only survived the “fatal five,” but we are thriving. There were Read More
By Kimberly MacArthur Graham | October 24, 2014
Recently, I have had the pleasure – no, really! – of giving three presentations in as many weeks. One was a webinar; one was a more formal classroom-style seminar with Read More
By Kimberly MacArthur Graham | September 26, 2014
Who hasn’t heard (or issued) the old complaint, “They treat me like a mushroom. They keep me in the dark. . . “ Not sure my team knows, but I Read More
By Kimberly MacArthur Graham | September 11, 2014
Yesterday was a day full of animals, some friendly and some decidedly less so. Let’s start with the friendly. As part of Frontier Airlines’ brand refresh, unveiled in Denver on Read More
By Kimberly MacArthur Graham | September 3, 2014
As the owner of three pets, I know a steaming pile when I see it. And frankly, emojis* aside, I don’t think that Hershey’s new logo is one. To those Read More