Frontier Airlines Flying High with New/Old Brand
By Kimberly MacArthur Graham | September 11, 2014
Yesterday was a day full of animals, some friendly and some decidedly less so. Let’s start with the friendly. As part of Frontier Airlines’ brand refresh, unveiled in Denver on Read More
Oh, Kiss Off! Why Hershey’s New Logo Doesn’t Stink
By Kimberly MacArthur Graham | September 3, 2014
As the owner of three pets, I know a steaming pile when I see it. And frankly, emojis* aside, I don’t think that Hershey’s new logo is one. To those Read More
Blowing Smoke: Despite Hype, First For-Profit MJ Ad in NY Times is Utterly Normal
By Kimberly MacArthur Graham | August 6, 2014
When I learned that the New York Times had agreed to run a full-page ad related to cannabis, I almost choked on my salad of wild greens (a.k.a., weeds). The Read More
Changes at DPAC
By Kimberly MacArthur Graham | July 24, 2014
I love the arts, all of them – visual, performing, culinary, fashion, design — and I derive satisfaction from supporting them. The arts are, at once, the most basic and Read More
Marketing Terms Math: H2H = B2B + B2C
By Kimberly MacArthur Graham | July 15, 2014
As a technical writer, I believe that details and fine lines matter. Usually. But not always and rarely forever. People and technologies change, and sometimes even a sharp distinction quietly Read More
Facebook Campaign Goes Positively Viral, in a Negative Way
By Kimberly MacArthur Graham | July 3, 2014
People are up in arms about Facebook’s revelation that in January of 2012, the social site behemoth manipulated individual news feeds to deliver either more positive or more negative Read More