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Online Presence and Social Media
Effective online presence is much more than a static website; it requires relevant, engaging content shared through an appropriate mix of social media, blogging, video, SEO, and dynamic website structure and design. With services ranging from audits to complete account management, Layer Cake helps clients create a compelling online presence that will connect with customers and influencers and build brand awareness.
Writing and Content Generation
Layer Cake Creative provides writing, editing, and wholesale content generation for websites, brochures, newsletters, technical proposals, press releases, (ghost-written) articles, blogs, and social media posts. As published writers and persnickety editors, we know how to give voice to your ideas; to inform, persuade, or inspire your audience – and create a lasting impression on your behalf.
Technical Writing
Layer Cake excels at the specialized technical writing and editing required to obtain work in professional services such as law, architecture, engineering, construction, finance, and other technical processes. Clients trust us with everything from website copy to pursuit documents such as technical RFPs because we’re able to clarify processes and innovations, describe value and benefits – and convey each client’s professionalism and expertise.
Print Publicity
Our on-target PR campaigns consistently reward clients with placements (including front page) in major dailies, weeklies, magazines, and trade publications, as well as online “sister” publications and blogs. We offer a full range of PR services including press releases and media kits; targeted distributions with follow-through; and media relations. We treat the media as valued partners, and we’re known for our responsiveness to their needs and deadlines.
Broadcast Publicity
Layer Cake Creative understands that the hook, the look, and the timing are crucial in broadcast reporting. We’ve gained valuable TV and radio airtime and increased exposure for clients via segments on news programs, talk shows, cable TV, and online productions. Below are a few recent broadcast placements. Click on the photo to watch them.

 

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