People

We work beautifully together because our skills and personalities are complementary and our approach to business is aligned. Every client is given our full attention and our best effort. We’re as professional as we are creative. Click on our photos to see our more artistic sides.

Kimberly MacArthur Graham, Founding Principal

Why I love what I do: I have always loved stories. My dad is, and his dad was, great story-tellers who could spin a yarn or teach a lesson – often, both – with ease. I am more dexterous with the written word, but working with clients to discover their stories and really make them resonate is a pure pleasure.

Why I love Layer Cake: I have been in this industry for more than 20 years, and have never worked with a better group of people. We work so well together because we respect one another and have fun. And that extends to our clients; we really care about them and the results of our work.

Work Activities: My main job is running the ship (and keeping it busy!), but you’ll also find me diving into technical writing, brainstorming and strategy sessions, and facilitation. I guess I love to tell people what to do! My background includes more than 20 years marketing for professional services – everything from copy writing to graphic design – and coming up on 10 years now of writing for magazines.

Kevin Kowalczyk, Online Marketing & Events

Why I love what I do: I enjoy being social, both in person & online, so working on online marketing campaigns is fun for me. Plus doing marketing lets my flex my creative muscles.

Why I love Layer Cake: It’s so refreshing to work with a group of people who are all creative and artistic. It really makes for a fun work environment and I’m still amazed at how well we work together.

Work Activities: My focus at Layer Cake is social media and events. I’ve been in the marketing & events industries for over a decade now and got my start in the marketing & PR department at the Fillmore Auditorium. Since then I’ve worked on hundreds of events at just about every venue in town. The last few years I’ve found myself concentrating on helping small businesses increase their online presence through social media, blogging & online marketing.

Bonnie Ferrill Roman, Communications & Media Relations

Why I love what I do: I am energized by personal interaction. Working with people to find and tell their stories, and utilizing my creative, visual, and verbal communication skills give me a huge feeling of satisfaction, and I get to have that all the time at Layer Cake.

Why I love Layer Cake: It’s a real treat to work with such a fun (and talented) group of friends. We have a great time – we laugh a LOT! – even as we’re busy accomplishing our goals. We really work well together; the trust and respect we share makes for a genuinely exciting (yet comfortable) work environment – and I especially love working with a group of people who are all so good at what they do.

Work Activities: My role at Layer Cake includes client and media relations, art direction, and writing. I have a varied creative background, with years developing curriculum and teaching college-level art and design, doing PR and directing a co-op art gallery, creating and marketing my own artwork, and interfacing with clients and advertisers as a small business owner – my somewhat diverse experiences all feed different aspects of my fluid activities here at Layer Cake.

Andre Roman, Video & Design

Why I love what I do: As a videographer, designer, composer, and artist, I’ve always been interested in creating experiences. How can a music piece evoke imagery as well as emotion? How can a web site not just be engaging, but immersive and memorable? With video and web design, all the elements of sound, motion, graphics, information, and interactivity come together to tell a bigger story and create a richer experience.

Why I love Layer Cake: Layer Cake is about creating great work that is smart, honest and artful. It’s a truly collaborative environment where we work together toward a common vision, and then let go and trust each other’s expertise. I believe that’s why our clients trust us.

Work Activities: My focus is on video and design. I direct, shoot, and edit, and am able to create titles and animations. Many years of recording experience allow me to edit audio and even compose music soundtracks from time to time. I have been involved in design for over 20 years creating logos, identity, web sites, and print work.