We work beautifully together because our skills and personalities are complementary and our approach to business is aligned. Every client is given our full attention and our best effort. We’re as professional as we are creative. Click on our photos to see our more artistic sides.

Kimberly MacArthur Graham, Founding Principal

Why I love what I do: I have always loved stories. My dad is, and his dad was, great story-tellers who could spin a yarn or teach a lesson – often, both – with ease. I am more dexterous with the written word, but working with clients to discover their stories and really make them resonate is a pure pleasure.

Why I love Layer Cake: I have been in this industry for more than 20 years, and have never worked with a better group of people. We work so well together because we respect one another and have fun. And that extends to our clients; we really care about them and the results of our work.

Work Activities: My main job is running the ship (and keeping it busy!), but you’ll also find me diving into technical writing, brainstorming and strategy sessions, and facilitation. I guess I love to tell people what to do! My background includes more than 20 years marketing for professional services – everything from copy writing to graphic design – and coming up on 10 years now of writing for magazines.

Michelle Baker, Design, Branding & Proposal Services

Why I love what I do:…because what I “do” is also my hobby. I get to combine my creativity and passion for helping others on a daily basis at Layer Cake Creative. I am constantly learning about new businesses and strategizing how to improve and build their brand awareness.

Why I Love Layer Cake: The Layer Cake Creative team is unlike any other I have collaborated with before. We are truly a talented, motivated, and innovative group. Each team member is encouraged to learn and share their knowledge and expertise to improve the capabilities of the firm as a whole. We support each other’s efforts to push the creative limits on our projects and are inspired by our clients.

Work Activities: I specialize in branding and design creation at Layer Cake. Whether its revamping an existing brand or creating an entirely new one, I enjoy the challenge of understanding a client’s business and expressing their core values through graphics. I also draw on my educational and professional background in architecture when working on proposals and collateral for clients within the A/E/C industry.

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  1. By Design After Dark | bespoke | GoLayerCake on 02/20/2012 at 1:51 pm

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