This past weekend, I did something my racquetball-loving husband has been asking me to do for years – I was a tournament groupie. He’s a sponsored and ranked A-level player, and this sport is his (healthy) obsession. Me, I’ve gotten on a court a couple of times, but have never considered cheating on my distance [...]
Almost everyone knows that a good PR cycle starts with excellent press releases: Understanding the details of the event/story, then finding the hook – the part that is interesting, that makes it a GOOD story. If you craft a really tight press release, it will capture the interest of the media, and all you do [...]
Layer Cake Creative has a new marketing column in Colorado Construction & Design. Here’s a copy of our first Q&A. Have specific marketing questions you want answered? Feel free to comment below! Because you asked – and Colorado Construction & Design is first and foremost your magazine – we’ve added marketing to the areas of [...]
We were honored to play a part in last Friday’s Design After Dark | bespoke, the signature event of the Denver Art Museum’s Design Council. Now 8 years old, Design After Dark draws more names, bling, and sponsors every single year. This time around, major sponsors Luxe Magazine and Benjamin Moore Paints led the way, [...]
Well, it’s nearly Valentine’s Day – and who doesn’t love good food? Recently, the wait at our “regular” restaurant was too long, so we ventured out – and were amply rewarded with a great meal and – dearer to our PR hearts – a great story. We were wined, dined, and entertained at Sketch, the [...]
