We hope to see you on the 23rd as we celebrate our new office in the Santa Fe Arts District! RSVP to Kevin@GoLayerCake.com
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Open House at Layer Cake’s new digs in the Santa Fe Arts District on May 23rd!
Posted in Layer Cake News 1 Comment
How to Add Some Character to your Company Web Site
The last time I blogged about one of our client’s web site, it was in the logistics phase of gradually developing its critical technical pieces to define the placement of the main pages and child pages (links). Well, today the web site has reached the next phase in the process, which is to build and [...]
Posted in Web Design Leave a comment
Blogging Can Take a Company’s Brand to a New High
You can’t get on the Internet today without coming across a blog of some sort. So what is the actual purpose of a blog besides just an author’s chosen method of publicizing (free of charge) what is on his or her mind? Well, when it comes to a “business blog” there are multiple benefits: they [...]
Posted in Online, Social Media 1 Comment
Signing your Brand
Walk into any company office and, even if you’ve visited the web site or spoken to someone on the phone, you’ll immediately form an opinion about the company. Chances are good that the first things you’ll see will be a waiting area, a reception desk and a sign bearing the company’s name on the wall. In that moment, this small environment is your only insight into the company. So [...]
Posted in Branding, Design, Marketing Leave a comment
The Artful Pitch
We recently earned a great media placement for a client, a front-page story on a development project, written by the architecture critic. But it didn’t come easy. Yes, we wrote a smart news release, and yes, we carefully distributed it, along with a tailored introduction, to a select list of reporters – and yes, we [...]
