• "I worked with Layer Cake on our company’s recent re-branding efforts. We utilized Kimberly as a group facilitator (she was awesome at gaining consensus), marketing expert and idea generator. What I most appreciated was the ability to connect the dots way outside of the original scope of work… Layer Cake really cares about the process."
    - Stan Wagner, Business Manager, Group 14 Engineering

The NFL Fumble: How to Remain on Offense

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This week the National Football League received intensified uproar from fans and sponsors after multiple accusations of domestic violence and child abuse cases unraveled. Some of the NFL’s biggest stars have been put in the spot light including: Baltimore Ravens running back Ray Rice punching his fiancé in the face, a police report describing abuse [...]

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Checking In On Add-Ons

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If you were on the internet last week, you probably heard about the Apple announcement. While the annual event is just an announcement of new Apple products, it has taken on the self-importance of an awards show. Eager Apple fans and tech reporters speculate and live-tweet the experience of Apple revealing new products to buy. [...]

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5 Reasons Your Company’s Facebook Is Failing

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Social media has evolved to be a necessary component of your overall marketing strategy. But if your company is on Facebook just because you’ve been told you’re supposed to, don’t expect any results. Like any other component of your marketing strategy, you need to develop a strategic approach to marketing on Facebook.  By failing to [...]

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Frontier Airlines Flying High with New/Old Brand

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Yesterday was a day full of animals, some friendly and some decidedly less so. Let’s start with the friendly. As part of Frontier Airlines’ brand refresh, unveiled in Denver on Tuesday, the plane livery grants even more real estate to the beloved tail animals. P.S. Studios, who did the rebrand, surveyed to find out what [...]

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Marketing at the Speed of Twitter

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This week, Adweek called out two companies for responding quickly to news on social media: the first one did a great job of incorporating their brand into a trending story, the second got involved in the wrong hashtag. From the outside, it looked like the two companies, Nissan UK and DiGiorno, were responding quickly to [...]

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