• "I worked with Layer Cake on our company’s recent re-branding efforts. We utilized Kimberly as a group facilitator (she was awesome at gaining consensus), marketing expert and idea generator. What I most appreciated was the ability to connect the dots way outside of the original scope of work… Layer Cake really cares about the process."
    - Stan Wagner, Business Manager, Group 14 Engineering

Marketing Nibbles: Custom Vs. Template Website Design


Building a website is a big project, probably much larger than you even think. For the majority of our clients the first thing we consider for them is if a custom designed site is right for them or if we can create a site based on an already existing template.  This video goes over some [...]

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6 Easy Ways to Keep Your Boss Happier

Vector Illustration of Office woman sitting at his working desk

A couple of weeks ago, I shared a few of my approaches to hiring great people with potential employers. This week, I have decided to take the other seat and share something with potential employees. After writing the previous blog, I started thinking about how I would actually define my ideal team member.  Based on [...]

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Top 5 Best Denver Beers for Fall


Come October the pumpkin craze takes the world by storm as summer shifts into fall and squash flavored muffins, cookies and cakes take over our newsfeeds. However, we (Denverites) can’t wait for the shift in seasonal beers and the various debuts of local breweries that have crafted and captured the ever so popular taste and [...]

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Email Marketing 101


This week, Layer Cake sent out our seasonal newsletter. Not to brag or anything, but I’m the author. (In truth, I got a lot of help from Kimberly and Kyla.) Sending marketing newsletters is still somewhat new to me, but when Kimberly first asked me to handle ours, I wasn’t worried. After all, I’ve been [...]

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NFL’s Poor Attempt At Improving Their Image


The NFL is facing an image crisis. There are no two ways about it. A league that prides itself on creating role models for young men and women across the nation is battling one of its largest bouts of negative press it has seen in decades. Reports of NFL sponsors requesting that their ads not [...]

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