• "I worked with Layer Cake on our company’s recent re-branding efforts. We utilized Kimberly as a group facilitator (she was awesome at gaining consensus), marketing expert and idea generator. What I most appreciated was the ability to connect the dots way outside of the original scope of work… Layer Cake really cares about the process."
    - Stan Wagner, Business Manager, Group 14 Engineering

Lessons from Keeping Calm and Carrying On

Keep Calm Arrow Over Word Panic Stress Pressure

Keep Calm and Carry On has become one of most recognizable slogans in British history, though it was never used for its intended purpose. As I learned last week from Mashable, the slogan, which has donned countless posters, t-shirts, and coffee mugs in the 2000s, was never part of any WWII propaganda; the phrase was never [...]

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How to Create a Custom Design for Your Facebook Company Page


As the number 1 social network for companies, having a well-designed Facebook page can separate you from the competition.  The first thing a fan sees when coming to your company’s Facebook page is the cover photo and profile picture.  The cover photo is much like a banner ad and is the perfect medium to showcase [...]

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Love Thy Neighbor, Translation- Good Riddance.

Love Thy Neighbor

There is a new trend emerging in the construction realm and it involves utilizing design to promote local business during demolition and construction. We’ve all witnessed construction eye soars, with ghastly perimeter fencing, showcasing attempted advertising to transform its construction zone from drab to fab, but let’s face it. As an outstanding opportunity for creative [...]

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Marketing Terms Math: H2H = B2B + B2C


As a technical writer, I believe that details and fine lines matter. Usually. But not always and rarely forever. People and technologies change, and sometimes even a sharp distinction quietly becomes irrelevant.  I’d argue that this is the case with the terms “B2B” (business-to-business) marketing and “B2C” (business-to-consumer) marketing. For a long time, agencies and [...]

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How to Create a Custom Background for Your LinkedIn Profile


          LinkedIn recently rolled out a new layout for your profile, similar to Twitter and Facebook, which includes a custom background that sits behind the upper part of your profile. It’s excellent real estate for personal branding and is currently available to Premium Members only, though we anticipate the layout will [...]

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