• "I worked with Layer Cake on our company’s recent re-branding efforts. We utilized Kimberly as a group facilitator (she was awesome at gaining consensus), marketing expert and idea generator. What I most appreciated was the ability to connect the dots way outside of the original scope of work… Layer Cake really cares about the process."
    - Stan Wagner, Business Manager, Group 14 Engineering

Digital Marketing Defined

Digital Marketing infographic

The term “digital marketing” can be confusing to individuals unfamiliar with the tools and processes marketers use to build brand awareness, drive leads, and convert sales online. When marketers say “digital marketing,” we are often referring to a combined effort of several tools working together. The proper orchestration of these efforts produces the most effective [...]

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I Scream, You Scream, We all Scream ‘Look at Me’

Ice bucket

By the time you’ve indulged in your morning coffee, I’m sure you’ve scrolled through several “ALS #IceBucketChallenge” videos from friends, family and the occasional athlete or celebrity screaming as they submerge themselves in chilly water. Some have argued the effectiveness of this campaign, but undoubtedly, the ALS Association has raised both money and awareness for [...]

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D.J. Horton- Director of Operations Extraordinaire


At Layer Cake Creative, we enjoy writing helpful and informational blog posts. But we also want you to get to know the people behind these educational blogs.  To do this, we’ve asked a set of questions to each of our team members to let you get to know a little more about their duties, responsibilities, [...]

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Product Placement


This week AdWeek will host a Twitter chat inviting its followers to weigh in on their thoughts related to product placement. Rather than just Tweet about the subject, I thought I would write a blog about it. By definition, product placement is the inclusion or reference to any product or service that is featured by [...]

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How to Create a Successful #HashtagCampaign


#HashtagCampaign; one of the most popular, yet most poorly executed strategies that social media marketers use.  Seems easy, right?  All you do is pick a hashtag and promote it across your social media channels while you watch thousands of people sharing their stories using your hashtag. Well it’s not quite that easy, especially for big [...]

Posted in Advertising, blog, Branding, Content Marketing, Event Marketing, Marketing, Marketing Strategy, Messaging, Online, PR, Social Media | Leave a comment