• "I worked with Layer Cake on our company’s recent re-branding efforts. We utilized Kimberly as a group facilitator (she was awesome at gaining consensus), marketing expert and idea generator. What I most appreciated was the ability to connect the dots way outside of the original scope of work… Layer Cake really cares about the process."
    - Stan Wagner, Business Manager, Group 14 Engineering

Changes at DPAC

DPA

I love the arts, all of them – visual, performing, culinary, fashion, design — and I derive satisfaction from supporting them.  The arts are, at once, the most basic and most sublime form of human expression. To me, they are the measure of our humanity and the currency of our connection to one another. Since [...]

Posted in Arts & Culture, Cake Related, Design, Marketing | Leave a comment

Lessons from Keeping Calm and Carrying On

Keep Calm Arrow Over Word Panic Stress Pressure

Keep Calm and Carry On has become one of most recognizable slogans in British history, though it was never used for its intended purpose. As I learned last week from Mashable, the slogan, which has donned countless posters, t-shirts, and coffee mugs in the 2000s, was never part of any WWII propaganda; the phrase was never [...]

Posted in Advertising, Marketing, Miscellaneous | Leave a comment

How to Create a Custom Design for Your Facebook Company Page

FacebookCoverPhotoTmplt

As the number 1 social network for companies, having a well-designed Facebook page can separate you from the competition.  The first thing a fan sees when coming to your company’s Facebook page is the cover photo and profile picture.  The cover photo is much like a banner ad and is the perfect medium to showcase [...]

Posted in Advertising, blog, Branding, Content Marketing, Marketing, Marketing Strategy, Online, Social Media | Tagged , , , , , , | Leave a comment

Love Thy Neighbor, Translation- Good Riddance.

Love Thy Neighbor

There is a new trend emerging in the construction realm and it involves utilizing design to promote local business during demolition and construction. We’ve all witnessed construction eye soars, with ghastly perimeter fencing, showcasing attempted advertising to transform its construction zone from drab to fab, but let’s face it. As an outstanding opportunity for creative [...]

Posted in Marketing, Marketing Strategy, PR | Leave a comment

Marketing Terms Math: H2H = B2B + B2C

LC_logo_ribbon

As a technical writer, I believe that details and fine lines matter. Usually. But not always and rarely forever. People and technologies change, and sometimes even a sharp distinction quietly becomes irrelevant.  I’d argue that this is the case with the terms “B2B” (business-to-business) marketing and “B2C” (business-to-consumer) marketing. For a long time, agencies and [...]

Posted in Advertising, Branding, Content Marketing, Marketing, Marketing Strategy, Messaging, Online, Social Media | Tagged , , , , , | Leave a comment