• "I worked with Layer Cake on our company’s recent re-branding efforts. We utilized Kimberly as a group facilitator (she was awesome at gaining consensus), marketing expert and idea generator. What I most appreciated was the ability to connect the dots way outside of the original scope of work… Layer Cake really cares about the process."
    - Stan Wagner, Business Manager, Group 14 Engineering

Outside the Layer Cake Creative Office: Three Questions with DJ Horton

In these brief accounts, we’ll introduce you to the amazing people that are the foundation of Layer Cake Creative. From account managers to graphic designers, operations and more, we’ll offer a behind-the-scenes look at what helps fuel our expertise and shape our culture and team. This week we would like to introduce you to DJ Horton, [...]

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Great Company Name or .com: Which comes first?

Shakespeare famously inquired, “What’s in a name?” When naming a company, product, the answer is “A lot of thought, discussion, and research”! While it’s always been a balancing act of creative, strategic, and practical (including legal) aspects, but in a world of proliferating websites, everything can be trumped by availability. That’s right. In any naming [...]

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Outside the Layer Cake Creative Office: Three Questions with Kyla Feeney

At Layer Cake Creative, our team’s experiences and desire to learn outside the office helps fuel our expertise and creativity at the office. Our personal passions and pastimes – from gardening to skiing to the live music scene – shape our culture and team. As part of an ongoing blog series, we introduce you to [...]

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How NOT to Approach a Potential Client on LinkedIn.

    We are introducing a new series called #howto and this week we want to share with you an example of  how NOT to approach a potential client on LinkedIn. Our principal received this LinkedIn InMail from a soliciting financial advisor who completely missed the mark on InMail etiquette. Here are 5 ways when [...]

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Finding My Sole Mate: A Tale of Two Brands

  Recently, I was in the market for some new “Casual Friday” shoes. (Some would claim that my “shoe market” is always open.) I’m going to start by saying I am not a fan of Casual Friday – even though as the company owner, I’m the one who instituted it at Layer Cake. It’s not [...]

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