• "I worked with Layer Cake on our company’s recent re-branding efforts. We utilized Kimberly as a group facilitator (she was awesome at gaining consensus), marketing expert and idea generator. What I most appreciated was the ability to connect the dots way outside of the original scope of work… Layer Cake really cares about the process."
    - Stan Wagner, Business Manager, Group 14 Engineering

3 Early Signs Your Client Is Not That Into You


Client services is a very important aspect of every company. If your client is happy and satisfied with your work and response, then it is a sure way to not only grow your business, but maintain a lasting client relationship. But what happens when the client just isn’t into you? If you think a client [...]

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People Make Projects


As a technical writer and author of many feature and contributed articles related to the design and construction industry for more than 15 years, I’ve seen and heard about my fair share of design and construction challenges. Certainly as design and construction methodologies continue to look to push ever forward toward a mythic leading edge [...]

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“Great” or “Too little, too late”? 3 Steps to a Winning Proposal

This week, a longtime client requested pricing for the “proposal response that will win.” We both chuckled before inking the deal. Don’t get me wrong; we both want and expect to win! But as an experienced pursuit manager with an enviable win rate, he understands that a document alone won’t bring work home. If you’re [...]

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Outside the Layer Cake Creative Office: Three Questions with Kimberly MacArthur Graham


Summer is here and is a perfect time to continue our blog series were we ask Layer Cakers what keeps them busy outside our bustling office. This month our principal, Kimberly MacArthur Graham, will give us a quick look into some of her goals, interests and passions that keep her motivated in this crazy thing [...]

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The First Mobile Device: Your Brain on Foot

Walking Blog

  If I had a theme song, it would be “The Ancient Egyptians” by cross-pollinating musical group Poi Dog Pondering. Subtitled a “love letter to Jonathan Richman,” it’s an ode to walking that begins with a nod to ancient history and ends with the benefits of ditching vehicular transport today in favor of one’s feet. [...]

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