• "I worked with Layer Cake on our company’s recent re-branding efforts. We utilized Kimberly as a group facilitator (she was awesome at gaining consensus), marketing expert and idea generator. What I most appreciated was the ability to connect the dots way outside of the original scope of work… Layer Cake really cares about the process."
    - Stan Wagner, Business Manager, Group 14 Engineering

Five Pieces of Advice from One Company Owner to Another

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This year marks an exciting anniversary for Layer Cake Creative: 5 years! I feel fortunate that we have not only survived the “fatal five,” but we are thriving.  There were lean times in the early years, but we are growing by all measures and I’m incredibly proud of that. Of course, like any smart business [...]

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With Dialogue Comes Quality Control

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In general, I think World War Two dictators are a bad rhetorical tool. But in the case of the Swiss retailer Migros unfortunate mini-creamer decorations, Hitler isn’t just a hypothetical example. Migros actually printed the faces of Hitler and Mussolini on its mini-creamers. How did European dictators end up on mini-cream containers? Before this incident, [...]

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Keep Calm and Slide On: How to keep your cool when things go awry during a presentation

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Recently, I have had the pleasure – no, really! – of giving three presentations in as many weeks. One was a webinar; one was a more formal classroom-style seminar with slides; and one was a more interactive, conversational format. In truth, the third gig was supposed to use slides, too, but well. . . there [...]

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Marketing Nibbles: Custom Vs. Template Website Design

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Building a website is a big project, probably much larger than you even think. For the majority of our clients the first thing we consider for them is if a custom designed site is right for them or if we can create a site based on an already existing template.  This video goes over some [...]

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6 Easy Ways to Keep Your Boss Happier

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A couple of weeks ago, I shared a few of my approaches to hiring great people with potential employers. This week, I have decided to take the other seat and share something with potential employees. After writing the previous blog, I started thinking about how I would actually define my ideal team member.  Based on [...]

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