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	<description>Creative Marketing Strategies</description>
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		<title>Wicked shows how powerful PR can be</title>
		<link>http://www.golayercake.com/2012/05/wicked-shows-how-powerful-pr-can-be/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=wicked-shows-how-powerful-pr-can-be</link>
		<comments>http://www.golayercake.com/2012/05/wicked-shows-how-powerful-pr-can-be/#comments</comments>
		<pubDate>Thu, 17 May 2012 19:03:24 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.golayercake.com/?p=1005</guid>
		<description><![CDATA[So I finally got around to seeing in Wicked last weekend (I&#8217;m guessing many of you have already seen it&#8230;)  I hadn&#8217;t read the book, so the story was brand new to me.  Besides being thoroughly entertained I was really taken by how the plot is basically all about PR.  At it&#8217;s core it asks [...]]]></description>
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		<title>Luncheon by Design Fundraiser Celebrates Art, Fashion. . .  and Event Sponsors</title>
		<link>http://www.golayercake.com/2012/05/luncheon-by-design-fundraiser-celebrates-art-fashion-and-event-sponsors/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=luncheon-by-design-fundraiser-celebrates-art-fashion-and-event-sponsors</link>
		<comments>http://www.golayercake.com/2012/05/luncheon-by-design-fundraiser-celebrates-art-fashion-and-event-sponsors/#comments</comments>
		<pubDate>Thu, 10 May 2012 22:32:54 +0000</pubDate>
		<dc:creator>Kimberly</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.golayercake.com/?p=987</guid>
		<description><![CDATA[This week, I attended the Denver Art Museum’s annual Luncheon by Design, which tied in with the museum’s incredible Yves Saint Laurent show. A capacity crowd, many wearing fancy “luncheon” hats, listened as Christie’s Catherine Elkies spoke about the “Legendary Collection of Yves Saint Laurent and Pierre Berge” auctioned off for record sums in 2009. [...]]]></description>
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		<item>
		<title>Creatives need to balance excellence in both product and process</title>
		<link>http://www.golayercake.com/2012/05/creatives-need-to-balance-excellence-in-both-product-and-process/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=creatives-need-to-balance-excellence-in-both-product-and-process</link>
		<comments>http://www.golayercake.com/2012/05/creatives-need-to-balance-excellence-in-both-product-and-process/#comments</comments>
		<pubDate>Tue, 01 May 2012 17:36:40 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Colorado Creative Industries Summit]]></category>

		<guid isPermaLink="false">http://www.golayercake.com/?p=971</guid>
		<description><![CDATA[A couple weeks ago, Kimberly &#38; I presented a workshop on marketing at the Colorado Creative Industries Summit in Breckenridge. It was great being up in the mountains (even if it was only for 24 hours) and even more inspiring to be totally surrounded by creatives and entrepreneurs. In case you haven&#8217;t heard of it, CCI [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Aglow About Charcoal</title>
		<link>http://www.golayercake.com/2012/04/aglow-about-charcoal/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=aglow-about-charcoal</link>
		<comments>http://www.golayercake.com/2012/04/aglow-about-charcoal/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 16:49:05 +0000</pubDate>
		<dc:creator>Kimberly</dc:creator>
				<category><![CDATA[Storytelling]]></category>

		<guid isPermaLink="false">http://www.golayercake.com/?p=891</guid>
		<description><![CDATA[Another Layer Cake “Excellence in Experience” award goes to Charcoal restaurant,which opened in our ‘hood early this year. We were peckish and looking for something new, something delicious in every sense. Charcoal came recommended and rightfully so. First, the food. I ate – no devoured – salad, bread, seafood, and greens so perfectly dressed, seasoned, [...]]]></description>
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		<title>Layer Cake Creative Slice of Cake March 2012</title>
		<link>http://www.golayercake.com/2012/04/layer-cake-creative-slice-of-cake-march-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=layer-cake-creative-slice-of-cake-march-2012</link>
		<comments>http://www.golayercake.com/2012/04/layer-cake-creative-slice-of-cake-march-2012/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 16:04:52 +0000</pubDate>
		<dc:creator>Kimberly</dc:creator>
				<category><![CDATA[Layer Cake Newsletter]]></category>

		<guid isPermaLink="false">http://www.golayercake.com/?p=811</guid>
		<description><![CDATA[In This Issue: • Update: Layer Cake Is Now Certified “SBE” • Tip: Use Video + Social Media = Get Noticed • Featured Service: Media Relations • Tasty Recipe: Chocolate Chip Irish Cream Cupcakes w/ Bailey&#8217;s Buttercream Alphabet Soup: DBE, SBE, WBE . . . WTF? It’s been more than a year in the works, but Layer [...]]]></description>
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		<title>ROLLOUT: WPRO Athletes Nail Public Relations</title>
		<link>http://www.golayercake.com/2012/03/rollout-wpro-athletes-nail-public-relations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=rollout-wpro-athletes-nail-public-relations</link>
		<comments>http://www.golayercake.com/2012/03/rollout-wpro-athletes-nail-public-relations/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 10:57:25 +0000</pubDate>
		<dc:creator>Kimberly</dc:creator>
				<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.golayercake.com/?p=802</guid>
		<description><![CDATA[This past weekend, I did something my racquetball-loving husband has been asking me to do for years – I was a tournament groupie. He’s a sponsored and ranked A-level player, and this sport is his (healthy) obsession. Me, I’ve gotten on a court a couple of times, but have never considered cheating on my distance [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Beyond the Press Release: Full-Service Media Relations</title>
		<link>http://www.golayercake.com/2012/03/beyond-the-press-release-full-service-media-relations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=beyond-the-press-release-full-service-media-relations</link>
		<comments>http://www.golayercake.com/2012/03/beyond-the-press-release-full-service-media-relations/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 18:12:54 +0000</pubDate>
		<dc:creator>Bonnie Roman</dc:creator>
				<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.golayercake.com/?p=778</guid>
		<description><![CDATA[Almost everyone knows that a good PR cycle starts with excellent press releases: Understanding the details of the event/story, then finding the hook – the part that is interesting, that makes it a GOOD story. If you craft a really tight press release, it will capture the interest of the media, and all you do [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Q&amp;A from Colorado Construction &amp; Design</title>
		<link>http://www.golayercake.com/2012/02/marketing-qa-from-colorado-construction-design/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-qa-from-colorado-construction-design</link>
		<comments>http://www.golayercake.com/2012/02/marketing-qa-from-colorado-construction-design/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 17:06:24 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Construction/Architecture/Design/Engineering Industry]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.golayercake.com/?p=689</guid>
		<description><![CDATA[Layer Cake Creative has a new marketing column in Colorado Construction &#38; Design.   Here&#8217;s a copy of our first Q&#38;A.  Have specific marketing questions you want answered?  Feel free to comment below! Because you asked – and Colorado Construction &#38; Design is first and foremost your magazine – we’ve added marketing to the areas of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Design After Dark &#124; bespoke</title>
		<link>http://www.golayercake.com/2012/02/design-after-dark-bespoke/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=design-after-dark-bespoke</link>
		<comments>http://www.golayercake.com/2012/02/design-after-dark-bespoke/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 19:36:10 +0000</pubDate>
		<dc:creator>Kimberly</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.golayercake.com/?p=739</guid>
		<description><![CDATA[We were honored to play a part in last Friday’s Design After Dark &#124; bespoke, the signature event of the Denver Art Museum&#8217;s Design Council. Now 8 years old, Design After Dark draws more names, bling, and sponsors every single year. This time around, major sponsors Luxe Magazine and Benjamin Moore Paints led the way, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The &#8216;Wonderments&#8217; of Great Storytelling at Sketch</title>
		<link>http://www.golayercake.com/2012/02/707/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=707</link>
		<comments>http://www.golayercake.com/2012/02/707/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 00:05:56 +0000</pubDate>
		<dc:creator>Kimberly</dc:creator>
				<category><![CDATA[Storytelling]]></category>

		<guid isPermaLink="false">http://www.golayercake.com/?p=707</guid>
		<description><![CDATA[Well, it’s nearly Valentine’s Day – and who doesn’t love good food? Recently, the wait at our “regular” restaurant was too long, so we ventured out – and were amply rewarded with a great meal and – dearer to our PR hearts – a great story. We were wined, dined, and entertained at Sketch, the [...]]]></description>
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