Facebook Campaign Goes Positively Viral, in a Negative Way
Written by Kimberly MacArthur Graham on July 3, 2014
While I’m no Facebook fanatic, I disagree with the furor. Frankly, it’s precisely what I expect. And here are three reasons why.
Emotions are for sharing. It’s not exactly a secret that people’s moods “rub off” on each other. If you have a co-worker, sibling, parent, or partner, you know when one person is “down,” the other person falls right to the ground beside them. Even when we try our best to “pick the other person up,” it comes down to the strongest emotion. There is no balance; it’s an emotional arm wrestle every time.
Facebook is for people who share emotions willingly. Facebook and its social site brethren cater to those who like to know and share every detail of their lives, often with strong convictions and viewpoints. I personally believe that those of us who are most interested in this type of interaction are also most vulnerable to being affected by it. And that we engage in it precisely because we enjoy being sympathetic, empathetic, or perhaps: instigators.
Online is a place for sharing, willing or no. Finally, I’m hyper-aware of how much data is collected online, and how vulnerable we are as a result of its endless collection and distribution, both legitimate and not. This has led many of us to shy away from sharing any more than we have to. This will sound harsh, but an outcome I wouldn’t argue with would be if certain Friends (and you know who you are), will share just a little bit less.