Design After Dark Impresses Yet Again
Written by Kimberly MacArthur Graham on February 12, 2013
We were honored to again sponsor last Friday’s Design After Dark | cirque, the signature event of the Denver Art Museum’s Design Council. Every year we’re impressed by how the design community comes together for this event, both in terms of attendance and sponsorship. This time around, major sponsors Luxe Magazine, 25/70 and Benjamin Moore Paints led the way, making possible a night of incredible art, spectacle, design, gastronomy, and conversation. As a sp0nsor ourselves (year 2), we were gratified by the recognition (ROI!!) that all sponsors received, both at the event (giant logos projected) and in a display ad placed in Luxe before and after. Thank you Luxe and DAM!
Our team’s highlight is always the incredible auction of one-of-a-kind art objects and unbelievable retail offerings. As usual, designers of all persuasions created objects embodying this year’s 3 themes of “Tension, Illusion, or Contortion.” Though we liked a good number (as always!), we zeroed in on two and went home with “The Rocking Chair of Nightmares.” Yes; seriously. I hated it at first, but grew strangely fond of, then obsessed with, this crazy piece of completely impractical “furniture” by Fin Art Co. We figure that having a pink rocking chair with nail-studded back and seat will scare any uncooperative client into submission!
The crowd was treated to the hottest new event space in the city, the McNichols building. Previously underutilized, this remolded 3-story building has quickly gained lots of buzz for its raw beauty and unique location next to the City & County Building. Stilt walkers provided entertainment and whimsical deserts, popcorn, and “floral wall art” provided fun thematic elements.
While there, we had a blast networking with friends & clients, including 25/70’s Pete Tobin, Studio D’s Danielle & Dirk Wallinger, Xssentials’ John Carlen, Craig and Leslie Demmon of Beetle Builds, Decorative Materials’ Michele Baum and Slew Lewis, Bobbi Walker of Walker Fine Art, photographer Mark Woolcott, Modern in Denver’s William Logan. . . and of course DAM curator Darrin Alfred and Luxe publisher Rachelle Folsom. A special shout-out to Danielle and Dirk, who were kind enough to help me transport our new prize. Let’s just say that loading/unloading a large, unwieldy object covered in spikes was no “piece of cake”!
Layer Cake Creative is a strategic marketing agency specializing in communications, design, and strategic marketing that enrich your brand and support your strategic and sales goals. This Denver marketing firm specializes in promoting professional services such as architecture, construction, engineering, law, finance, and real estate.
Kimberly MacArthur Graham, founder of Layer Cake Creative, is an expert in professional services marketing with 20+ years in the design and building industry. She’s especially proficient in marketing communications including technical or creative writing and editing, articles submitted for publication, and brand messaging.