Category Archives: PR

Product Placement

3002924

This week AdWeek will host a Twitter chat inviting its followers to weigh in on their thoughts related to product placement. Rather than just Tweet about the subject, I thought I would write a blog about it. By definition, product placement is the inclusion or reference to any product or service that is featured by [...]

Also posted in Advertising, Branding, Content Marketing, Design, Marketing, Marketing Strategy, Messaging, Online, Social Media, Storytelling | Leave a comment

How to Create a Successful #HashtagCampaign

Untitled-1

#HashtagCampaign; one of the most popular, yet most poorly executed strategies that social media marketers use.  Seems easy, right?  All you do is pick a hashtag and promote it across your social media channels while you watch thousands of people sharing their stories using your hashtag. Well it’s not quite that easy, especially for big [...]

Also posted in Advertising, blog, Branding, Content Marketing, Event Marketing, Marketing, Marketing Strategy, Messaging, Online, Social Media | Leave a comment

Blowing Smoke: Despite Hype, First For-Profit MJ Ad in NY Times is Utterly Normal

leafly-nyt-full-page-hed-2014

When I learned that the New York Times had agreed to run a full-page ad related to cannabis, I almost choked on my salad of wild greens (a.k.a., weeds).  The Times has run ads for cannabis non-profits such as NORML, but picturing the staid tastemaker embracing this rebellious teenager of a for-profit industry was just [...]

Also posted in Advertising, Branding, Marketing, Marketing Strategy, Online | Leave a comment

Love Thy Neighbor, Translation- Good Riddance.

Love Thy Neighbor

There is a new trend emerging in the construction realm and it involves utilizing design to promote local business during demolition and construction. We’ve all witnessed construction eye soars, with ghastly perimeter fencing, showcasing attempted advertising to transform its construction zone from drab to fab, but let’s face it. As an outstanding opportunity for creative [...]

Also posted in Marketing, Marketing Strategy | Leave a comment

The Devil in (Overlooking) the Details: How to Recover from Mistakes

Mistake Word Person Overcoming Error to Success

As a consultancy that budgets and bills by the hour, and whose work is invariably deadline-driven, we are often working inhumanly fast – on multiple projects. This does not support meticulous work and that is why we proof things multiple times. Ideally, the proofer has never seen / read the piece they’re reviewing, so we [...]

Also posted in Advertising, Cake Related, Content Marketing, Marketing, Marketing Strategy | Leave a comment