Category Archives: PR

The Power of Publicity and Social Media:

There was shocking news this morning that I hardly need to repeat because it quickly made headlines worldwide: Olympic athlete and amputee Oscar Pistorius was charged with the murder of his girlfriend. What we at Layer Cake noticed about the news coverage was that everyone commented on Oscar’s reputation for being such a great person. [...]

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Professional Marketing Materials: The Key To Press Success

Ever wonder why some groups repeatedly score such great media coverage, while others of similar caliber can never seem to get their foot in the door? Part of it is because of the way fame works; once you have some, the public cares more about what you’re doing… and since the media knows this, it’s [...]

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Haunted House Develops Great Marketing & PR Strategy

As I was laughing a little too loudly at my desk the other day, Kimberly had to stop me and find out what was going on.  Turns out I was looking at one of the latest things to go viral: photos from a haunted house in Canada that captures guests mid-scare.  What a simple and [...]

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Marketing and PR for the Denver USA Pro Cycling Challenge

Colorado has been in the spotlight for many reasons over the past few months.  Last week, it was to celebrate the second ever showing of the USA Pro Challenge – a 7-stage professional bicycle race throughout our beloved state.  If you’re a cyclist, you knew the route, the riders, and probably had plans to go [...]

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PR Tips for a Great Media Interview

We recently set our cameras up and asked our public relations expert Bonnie Roman to share some her tips for when your pitch lands you an interview.   Some of her tips include: Confirm the interview twice. You don’t want to lose your “spot.” Practice explaining your top messages in a concise and easy to [...]

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