Category Archives: PR

Green Marketing: Is going green a sustainable marketing strategy?

Green marketing word made up from green leafs

In today’s marketing environment where seemingly every company is green, sustainable, or eco-friendly how can you use green marketing to set yourself apart? Green marketing has been a buzzword in our industry for some time. The idea of using a firm’s ecological and environmentally conscious practices as a focal point for advertising began to take [...]

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Don’t Be Content With Your Content- The 70/20/10 Rule (Part 2)

Content Flow Chart Blackboard

After a week of suspense for part 2 of this 3 part series, the wait is finally over.  In last week’s blog we went over the 70/20/10 rule when creating content and then went into detail about the 70%.  This week we will dive deeper into this rule by going into detail about the 20% [...]

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5 Ways to an Effective Print Ad Campaign – Part I

Print concept with vintage letterpress

Ad campaigns have been all the craze lately at Layer Cake; we’ve been strategizing several campaigns for various clients – ourselves included! In doing so, it’s become apparent that businesses often resort to a shot-in-the-dark approach to their advertising (for various reasons). Now let’s be honest, if you’ve fallen into that routine – and yes, [...]

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7 Steps for a Successful Video Blog

Time of vlogging

Video blogging or vlogging can be a valuable addition to your company blog. When combined with regular blog posts, video blogs help to create a robust blog presence, and add value to your digital marketing efforts in numerous ways from SEO to cross-promotional opportunities.  Vlogs can showcase your office space, finished product, work process, or [...]

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Don’t Be Content With Your Content- The 70/20/10 Rule (Part 1)

Doodle social media signs

If you’re a big business, you have all of the resources needed to create and share engaging content on your social media channels. But what about all of the small and medium sized businesses? Well it’s easier than you think to follow the lead of the major players and apply some of their strategies to [...]

Also posted in Advertising, Branding, Cake Related, Content Marketing, Marketing, Marketing Strategy, Messaging, Online, Social Media | 1 Comment