Category Archives: PR

Any Press Is Good Press, When You’re Prepared

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Chances are you have heard the phrase, “Any press is good press,” but is this true in today’s marketing environment? The idea behind the saying is that brand awareness is so valuable it outweighs any negative content that accompanies it. Some would argue that this is true others would argue against it, and plenty of [...]

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Driving Sales Via Digital Marketing

Sales Funnel

Last week, I discussed how companies should unify their digital marketing presence, and explained how a brand’s digital marketing strategy, website, social media channels, SEO, PPC, and digital advertising should all work in unison to maximize results. Each tool provides traffic and valuable analytic data to the overall campaign, but (more importantly) each tool also [...]

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Product Placement

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This week AdWeek will host a Twitter chat inviting its followers to weigh in on their thoughts related to product placement. Rather than just Tweet about the subject, I thought I would write a blog about it. By definition, product placement is the inclusion or reference to any product or service that is featured by [...]

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How to Create a Successful #HashtagCampaign

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#HashtagCampaign; one of the most popular, yet most poorly executed strategies that social media marketers use.  Seems easy, right?  All you do is pick a hashtag and promote it across your social media channels while you watch thousands of people sharing their stories using your hashtag. Well it’s not quite that easy, especially for big [...]

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Blowing Smoke: Despite Hype, First For-Profit MJ Ad in NY Times is Utterly Normal

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When I learned that the New York Times had agreed to run a full-page ad related to cannabis, I almost choked on my salad of wild greens (a.k.a., weeds).  The Times has run ads for cannabis non-profits such as NORML, but picturing the staid tastemaker embracing this rebellious teenager of a for-profit industry was just [...]

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