Category Archives: PR

The Devil in (Overlooking) the Details: How to Recover from Mistakes

Mistake Word Person Overcoming Error to Success

As a consultancy that budgets and bills by the hour, and whose work is invariably deadline-driven, we are often working inhumanly fast – on multiple projects. This does not support meticulous work and that is why we proof things multiple times. Ideally, the proofer has never seen / read the piece they’re reviewing, so we [...]

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Google’s Tiny Logo Tweak


  Google just made what is arguably, and quite possibly, the tiniest logo tweak in history. Did you notice? If you did – congratulations, you’ve got one “heck” of an eye – just like the keen “Redditor” who brought this minor change to our attention.                     [...]

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5 Tips for an Effective (Print) Ad Campaign PART II

Print concept with vintage letterpress

In my previous blog we looked at five ways to launch (and maintain) an effective print ad campaign. Since then, the Layer Cake team has kicked off ad campaign strategy sessions for both clients and us. Exercising this process has only reminded me of the importance of always kicking off your campaign by conceptualizing its [...]

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Don’t Be Content With Your Content- The 70/20/10 Rule (Part 3)

Self Promotional

In my previous 2 blog posts about the 70/20/10 Rule, we went over the 70% and the 20%. To conclude this 3 part series on creating the right content mix we will go over the last section, the 10%.  It may seem like a small percentage, but to keep your fans interested and engaged with your [...]

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Green Marketing: Is going green a sustainable marketing strategy?

Green marketing word made up from green leafs

In today’s marketing environment where seemingly every company is green, sustainable, or eco-friendly how can you use green marketing to set yourself apart? Green marketing has been a buzzword in our industry for some time. The idea of using a firm’s ecological and environmentally conscious practices as a focal point for advertising began to take [...]

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