Category Archives: PR

Big Changes to LinkedIn: Introducing Showcase Pages

LinkedIn

Developing a LinkedIn strategy to promote each one of your products or services is something that many companies struggle with.  While some good strategies exist, you still risk paying too much attention to one product while ignoring others.  LinkedIn has provided a solution to this by creating Showcase Pages and getting rid of the Products [...]

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“Flush Out” Versus “Flesh Out” and Other Common Eggcorns and Idio-mistakes

“Flush out” versus “flesh out” and other common eggcorns and idio-mistakes

  As a language geek and etymology freak, I adore idioms. What isn’t to love about “scapegoat,” “three sheets to the wind” or “looking a gift horse in the mouth”? They are vivid expressions that add color and fun to communication, especially when used conversationally.   The English language, for all of its awkwardness, is [...]

Also posted in Messaging, Miscellaneous, Storytelling | Leave a comment

Information to Love and Share: What is an “Item of Value” and how does it improve marketing ROI?

Item of Value Marketing

What is an “Item of Value” and how does it improve marketing ROI? This week I’ve been rather frantically trying to identify a blog topic, with no success. It seemed like the more I tried to nail it down, the more an interesting subject eluded me. When I arrived home yesterday, still topic-less, I noted [...]

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PR for a Great Denver Cause

We’ve been lucky enough to be the PR Agency for this year’s Denver Designer Show House. Pitching this project has been a breeze, because we really believe in it! Participating has been rewarding for a variety of reasons, including: (1) It benefits Children’s Hospital Colorado; (2) The home is gorgeous and the design solutions are [...]

Also posted in Layer Cake News | Leave a comment

The Artful Pitch

We recently earned a great media placement for a client, a front-page story on a development project, written by the architecture critic. But it didn’t come easy. Yes, we wrote a smart news release, and yes, we carefully distributed it, along with a tailored introduction, to a select list of reporters – and yes, we [...]

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