We recently earned a great media placement for a client, a front-page story on a development project, written by the architecture critic. But it didn’t come easy. Yes, we wrote a smart news release, and yes, we carefully distributed it, along with a tailored introduction, to a select list of reporters – and yes, we [...]
Hello! For those of you who don’t know me yet, you probably will hear my name floating around or maybe we’ll even have the pleasure of talking business soon. My name is Dana Quinto, and I just got set up (with all the necessary accoutrements) to intern at Layer Cake’s hip new office in the [...]
There was shocking news this morning that I hardly need to repeat because it quickly made headlines worldwide: Olympic athlete and amputee Oscar Pistorius was charged with the murder of his girlfriend. What we at Layer Cake noticed about the news coverage was that everyone commented on Oscar’s reputation for being such a great person. [...]
Ever wonder why some groups repeatedly score such great media coverage, while others of similar caliber can never seem to get their foot in the door? Part of it is because of the way fame works; once you have some, the public cares more about what you’re doing… and since the media knows this, it’s [...]
As I was laughing a little too loudly at my desk the other day, Kimberly had to stop me and find out what was going on. Turns out I was looking at one of the latest things to go viral: photos from a haunted house in Canada that captures guests mid-scare. What a simple and [...]
