Category Archives: PR

Great Company Name or .com: Which comes first?

Shakespeare famously inquired, “What’s in a name?” When naming a company, product, the answer is “A lot of thought, discussion, and research”! While it’s always been a balancing act of creative, strategic, and practical (including legal) aspects, but in a world of proliferating websites, everything can be trumped by availability. That’s right. In any naming [...]

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Design After Dark | CUT

  Layer Cake Creative has been fortunate to be a sponsor of Design After Dark for the fourth year in a row and this year’s most dynamic and diverse celebration of design certainly did not disappoint. New to the industry and specifically to the event, I was well prepped by my colleagues about the incredible night of [...]

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Community Cake: A Piece of the Denver Inner City Parish

At Layer Cake Creative, giving back to the community where we live, work and play is true to who we are.  It is great to see the impact it can make for the families and individuals around us and makes for a rewarding and heart-felt experience. Yesterday, I took some time and spent my evening [...]

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With Dialogue Comes Quality Control

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In general, I think World War Two dictators are a bad rhetorical tool. But in the case of the Swiss retailer Migros unfortunate mini-creamer decorations, Hitler isn’t just a hypothetical example. Migros actually printed the faces of Hitler and Mussolini on its mini-creamers. How did European dictators end up on mini-cream containers? Before this incident, [...]

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NFL’s Poor Attempt At Improving Their Image

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The NFL is facing an image crisis. There are no two ways about it. A league that prides itself on creating role models for young men and women across the nation is battling one of its largest bouts of negative press it has seen in decades. Reports of NFL sponsors requesting that their ads not [...]

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