Category Archives: PR

Checking In On Add-Ons

U2

If you were on the internet last week, you probably heard about the Apple announcement. While the annual event is just an announcement of new Apple products, it has taken on the self-importance of an awards show. Eager Apple fans and tech reporters speculate and live-tweet the experience of Apple revealing new products to buy. [...]

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Frontier Airlines Flying High with New/Old Brand

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Yesterday was a day full of animals, some friendly and some decidedly less so. Let’s start with the friendly. As part of Frontier Airlines’ brand refresh, unveiled in Denver on Tuesday, the plane livery grants even more real estate to the beloved tail animals. P.S. Studios, who did the rebrand, surveyed to find out what [...]

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Any Press Is Good Press, When You’re Prepared

Knee_Defender

Chances are you have heard the phrase, “Any press is good press,” but is this true in today’s marketing environment? The idea behind the saying is that brand awareness is so valuable it outweighs any negative content that accompanies it. Some would argue that this is true others would argue against it, and plenty of [...]

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Driving Sales Via Digital Marketing

Sales Funnel

Last week, I discussed how companies should unify their digital marketing presence, and explained how a brand’s digital marketing strategy, website, social media channels, SEO, PPC, and digital advertising should all work in unison to maximize results. Each tool provides traffic and valuable analytic data to the overall campaign, but (more importantly) each tool also [...]

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Product Placement

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This week AdWeek will host a Twitter chat inviting its followers to weigh in on their thoughts related to product placement. Rather than just Tweet about the subject, I thought I would write a blog about it. By definition, product placement is the inclusion or reference to any product or service that is featured by [...]

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