Category Archives: Online

Driving Sales Via Digital Marketing

Sales Funnel

Last week, I discussed how companies should unify their digital marketing presence, and explained how a brand’s digital marketing strategy, website, social media channels, SEO, PPC, and digital advertising should all work in unison to maximize results. Each tool provides traffic and valuable analytic data to the overall campaign, but (more importantly) each tool also [...]

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Product Placement

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This week AdWeek will host a Twitter chat inviting its followers to weigh in on their thoughts related to product placement. Rather than just Tweet about the subject, I thought I would write a blog about it. By definition, product placement is the inclusion or reference to any product or service that is featured by [...]

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How to Create a Successful #HashtagCampaign

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#HashtagCampaign; one of the most popular, yet most poorly executed strategies that social media marketers use.  Seems easy, right?  All you do is pick a hashtag and promote it across your social media channels while you watch thousands of people sharing their stories using your hashtag. Well it’s not quite that easy, especially for big [...]

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Blowing Smoke: Despite Hype, First For-Profit MJ Ad in NY Times is Utterly Normal

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When I learned that the New York Times had agreed to run a full-page ad related to cannabis, I almost choked on my salad of wild greens (a.k.a., weeds).  The Times has run ads for cannabis non-profits such as NORML, but picturing the staid tastemaker embracing this rebellious teenager of a for-profit industry was just [...]

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Brands that Sink their Teeth Into Shark Week

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Shark Week has captivated viewers for more than a quarter of a century and many brands continue to take advantage of the celebrated TV phenomenon. Between merchandise, promotions and giveaways there is an ocean of opportunities floating on the surface, but for brands to be rise above the rest they have to dive a little [...]

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