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Great Company Name or .com: Which comes first?

By Kimberly MacArthur Graham | April 13, 2015

Shakespeare famously inquired, “What’s in a name?” When naming a company, product, the answer is “A lot of thought, discussion, and research”! While it’s always been a balancing act of Read More

Marketing Terms Math: H2H = B2B + B2C

By Kimberly MacArthur Graham | July 15, 2014

As a technical writer, I believe that details and fine lines matter. Usually. But not always and rarely forever. People and technologies change, and sometimes even a sharp distinction quietly Read More