Category Archives: Online

How to Create a Custom Design for Your Facebook Company Page

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As the number 1 social network for companies, having a well-designed Facebook page can separate you from the competition.  The first thing a fan sees when coming to your company’s Facebook page is the cover photo and profile picture.  The cover photo is much like a banner ad and is the perfect medium to showcase [...]

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Marketing Terms Math: H2H = B2B + B2C

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As a technical writer, I believe that details and fine lines matter. Usually. But not always and rarely forever. People and technologies change, and sometimes even a sharp distinction quietly becomes irrelevant.  I’d argue that this is the case with the terms “B2B” (business-to-business) marketing and “B2C” (business-to-consumer) marketing. For a long time, agencies and [...]

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How to Create a Custom Background for Your LinkedIn Profile

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          LinkedIn recently rolled out a new layout for your profile, similar to Twitter and Facebook, which includes a custom background that sits behind the upper part of your profile. It’s excellent real estate for personal branding and is currently available to Premium Members only, though we anticipate the layout will [...]

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The Differences Between A Custom Designed Website & One Made From a Template

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Building a website is a big project, probably much larger than you even think. For the majority of our clients the first thing we consider for them is if a custom designed site is right for them or if we can create a site based on an already existing template.  Here’s some pros and cons [...]

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Facebook Campaign Goes Positively Viral, in a Negative Way

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  People are up in arms about Facebook’s revelation that in January of 2012, the social site behemoth manipulated individual news feeds to deliver either more positive or more negative posts. What they found is pretty interesting, if not surprising: the recipient’s emotional state was affected by the tone of the feed. If they were [...]

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