Messaging

Finding My Sole Mate: A Tale of Two Brands

By Kimberly MacArthur Graham | March 30, 2015

  Recently, I was in the market for some new “Casual Friday” shoes. (Some would claim that my “shoe market” is always open.) I’m going to start by saying I Read More

Marketing Terms Math: H2H = B2B + B2C

By Kimberly MacArthur Graham | July 15, 2014

As a technical writer, I believe that details and fine lines matter. Usually. But not always and rarely forever. People and technologies change, and sometimes even a sharp distinction quietly Read More

Technology Makes the Marketing Go Round

By Kimberly MacArthur Graham | June 25, 2014

Who says that social media isn’t educational? Thanks to Twitter, Facebook, Pinterest, and their ilk, we’ve all learned important things really, really fast. For example, during the 2013 Super Bowl Read More