Category Archives: Social Media

Outside the Layer Cake Creative Office: Three Questions with Kimberly MacArthur Graham


Summer is here and is a perfect time to continue our blog series were we ask Layer Cakers what keeps them busy outside our bustling office. This month our principal, Kimberly MacArthur Graham, will give us a quick look into some of her goals, interests and passions that keep her motivated in this crazy thing [...]

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Why Cinco de Mayo is Ideal for Marketing Campaigns

Cinco De Mayo

  For most, celebrating Cinco de Mayo is more about drinking than remembering a battle where the Mexican underdogs defeated the French. But what does that mean for merchants? Big business! According to sources, Corona can be named as the brand that turned Cinco de Mayo into an American holiday and manifested a magnifico marketing [...]

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Great Company Name or .com: Which comes first?

Shakespeare famously inquired, “What’s in a name?” When naming a company, product, the answer is “A lot of thought, discussion, and research”! While it’s always been a balancing act of creative, strategic, and practical (including legal) aspects, but in a world of proliferating websites, everything can be trumped by availability. That’s right. In any naming [...]

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Outside the Layer Cake Creative Office: Three Questions with Kyla Feeney

At Layer Cake Creative, our team’s experiences and desire to learn outside the office helps fuel our expertise and creativity at the office. Our personal passions and pastimes – from gardening to skiing to the live music scene – shape our culture and team. As part of an ongoing blog series, we introduce you to [...]

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Top Session Picks for SXSW Interactive: The Written Word

When I lived in Austin, Texas, to attend university, I was a late-night hipster who swilled caffeine and puffed a pack a day. These were my salad days, giddy with anticipation and heady with the blossoming, physical and mental, that perfumes a college campus. I was also really, REALLY into the live music scene and [...]

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