Category Archives: Social Media

How to Create a Custom Design for Your Facebook Company Page

FacebookCoverPhotoTmplt

As the number 1 social network for companies, having a well-designed Facebook page can separate you from the competition.  The first thing a fan sees when coming to your company’s Facebook page is the cover photo and profile picture.  The cover photo is much like a banner ad and is the perfect medium to showcase [...]

Also posted in Advertising, blog, Branding, Content Marketing, Marketing, Marketing Strategy, Online | Tagged , , , , , , | Leave a comment

Marketing Terms Math: H2H = B2B + B2C

LC_logo_ribbon

As a technical writer, I believe that details and fine lines matter. Usually. But not always and rarely forever. People and technologies change, and sometimes even a sharp distinction quietly becomes irrelevant.  I’d argue that this is the case with the terms “B2B” (business-to-business) marketing and “B2C” (business-to-consumer) marketing. For a long time, agencies and [...]

Also posted in Advertising, Branding, Content Marketing, Marketing, Marketing Strategy, Messaging, Online | Tagged , , , , , | Leave a comment

How to Create a Custom Background for Your LinkedIn Profile

LinkedInProfileCustomBckgrdTmplt

          LinkedIn recently rolled out a new layout for your profile, similar to Twitter and Facebook, which includes a custom background that sits behind the upper part of your profile. It’s excellent real estate for personal branding and is currently available to Premium Members only, though we anticipate the layout will [...]

Also posted in Advertising, Design, Marketing, Marketing Strategy, Online | Tagged , , , , , , | Leave a comment

What Story Are You Telling?

b707dd1afe1611e28cc022000a9f308d_7

Over the past week, I visited New York, where I grew up and lived for most of my life. It was a great vacation: I caught up with friends and family, I ate well, and I saw great art. Before I left for my trip, I made a conscious decision to focus on the positive [...]

Also posted in Cake Related, Content Marketing, Marketing, Messaging, Miscellaneous | Leave a comment

Facebook Campaign Goes Positively Viral, in a Negative Way

fb

  People are up in arms about Facebook’s revelation that in January of 2012, the social site behemoth manipulated individual news feeds to deliver either more positive or more negative posts. What they found is pretty interesting, if not surprising: the recipient’s emotional state was affected by the tone of the feed. If they were [...]

Also posted in Advertising, Branding, Content Marketing, Marketing, Marketing Strategy, Online | Tagged , , , , | Leave a comment