You can’t get on the Internet today without coming across a blog of some sort. So what is the actual purpose of a blog besides just an author’s chosen method of publicizing (free of charge) what is on his or her mind? Well, when it comes to a “business blog” there are multiple benefits: they [...]
I grew up in a Roman Catholic household, so I was intrigued when Pope Benedict XVI elected to retire. But as much as I’m fascinated by the mysterious conclave, with its sequestering and smoke signals, I was blown away by the Church’s use of social media. Benedict XVI (or a minion) started Tweeting as @Pontifex, [...]
Ask anyone who knows me: I’m hardly a Facebook fan and Pinterest really doesn’t interest me. But I’ve really taken to LinkedIn. I’ve been able to meet with people – and land projects – that I would not have had access to otherwise. My approach is two-part and pretty simple: make it personal, but not [...]
There was shocking news this morning that I hardly need to repeat because it quickly made headlines worldwide: Olympic athlete and amputee Oscar Pistorius was charged with the murder of his girlfriend. What we at Layer Cake noticed about the news coverage was that everyone commented on Oscar’s reputation for being such a great person. [...]
I came across a very interesting article the other day about construction companies and their adoption of social media: It comes from the Construction Marketing Association, which conducted a national survey of construction professionals regarding their use of social media. A few points stood out to us: 90% use social media I’d imagine that within 3-5 [...]
