Category Archives: Social Media

Niche Industry Social Media Sites Gaining Momentum

By now we’ve all become accustomed to social media in our daily lives. Facebook,  Twitter & LinkedIn are a part of most people’s routines.  At Layer Cake, we’re often asked, “As a business, which social media sites (if any) should we be on?”  Let’s just say. . .  It depends on your industry. (Facebook is great for retail; not so [...]

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Before Posting Develop a Social Media Marketing Strategy

Develop an online marketing strategy before you decide to use social media for your business.

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