Category Archives: Social Media

Checking In On Add-Ons

U2

If you were on the internet last week, you probably heard about the Apple announcement. While the annual event is just an announcement of new Apple products, it has taken on the self-importance of an awards show. Eager Apple fans and tech reporters speculate and live-tweet the experience of Apple revealing new products to buy. [...]

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5 Reasons Your Company’s Facebook Is Failing

897px-Facebook_like_thumb

Social media has evolved to be a necessary component of your overall marketing strategy. But if your company is on Facebook just because you’ve been told you’re supposed to, don’t expect any results. Like any other component of your marketing strategy, you need to develop a strategic approach to marketing on Facebook.  By failing to [...]

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Frontier Airlines Flying High with New/Old Brand

FRONTIER_AIRLINES_-_PMS-U

Yesterday was a day full of animals, some friendly and some decidedly less so. Let’s start with the friendly. As part of Frontier Airlines’ brand refresh, unveiled in Denver on Tuesday, the plane livery grants even more real estate to the beloved tail animals. P.S. Studios, who did the rebrand, surveyed to find out what [...]

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Marketing at the Speed of Twitter

Nissan

This week, Adweek called out two companies for responding quickly to news on social media: the first one did a great job of incorporating their brand into a trending story, the second got involved in the wrong hashtag. From the outside, it looked like the two companies, Nissan UK and DiGiorno, were responding quickly to [...]

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Any Press Is Good Press, When You’re Prepared

Knee_Defender

Chances are you have heard the phrase, “Any press is good press,” but is this true in today’s marketing environment? The idea behind the saying is that brand awareness is so valuable it outweighs any negative content that accompanies it. Some would argue that this is true others would argue against it, and plenty of [...]

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