Category Archives: Social Media

Great Company Name or .com: Which comes first?

Shakespeare famously inquired, “What’s in a name?” When naming a company, product, the answer is “A lot of thought, discussion, and research”! While it’s always been a balancing act of creative, strategic, and practical (including legal) aspects, but in a world of proliferating websites, everything can be trumped by availability. That’s right. In any naming [...]

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Outside the Layer Cake Creative Office: Three Questions with Kyla Feeney

At Layer Cake Creative, our team’s experiences and desire to learn outside the office helps fuel our expertise and creativity at the office. Our personal passions and pastimes – from gardening to skiing to the live music scene – shape our culture and team. As part of an ongoing blog series, we introduce you to [...]

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Top Session Picks for SXSW Interactive: The Written Word

When I lived in Austin, Texas, to attend university, I was a late-night hipster who swilled caffeine and puffed a pack a day. These were my salad days, giddy with anticipation and heady with the blossoming, physical and mental, that perfumes a college campus. I was also really, REALLY into the live music scene and [...]

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My Resolutions Summed Up: Creative Expression

  So how are those New Year resolutions working out? If you’re like me, you have found yourself stranded in the middle of January with little to no thought put into what you should focus or re-focus on in 2015. Which is better than those that have already relapsed; exchanging carrots for chocolate. But what [...]

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NFL’s Poor Attempt At Improving Their Image

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The NFL is facing an image crisis. There are no two ways about it. A league that prides itself on creating role models for young men and women across the nation is battling one of its largest bouts of negative press it has seen in decades. Reports of NFL sponsors requesting that their ads not [...]

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