I have scratched my head over more than a couple of ad campaigns. Anyone else remember the ill-advised McDonalds radio spots that featured a South American baseball player asking, “Did Read More
I get asked all the time, “How do you sell professional services?” Someone outside the industry is typically curious about how services marketing is different from product marketing Read More
What is an “Item of Value” and how does it improve marketing ROI? This week I’ve been rather frantically trying to identify a blog topic, with no success. It seemed Read More
This is the first in an occasional series that grouses about the demise of proper communication thanks to texting, Facebook, and other modern-day inconveniences. When Is It Proper To Read More
We interviewed artist Pattie Lee Becker for this month’s artist spotlight after acquiring “The Marker” at Design After Dark for our collection here in the office. How did you decide specifically Read More
In today’s uber-competitive world of advertising, even icons are forced into retirement. And for me, that paints a sad picture of an Old Icons Home, where shriveled up taglines and Read More