Category Archives: Branding

Are You Selling Paradise or Parking Lots? Why Ad Campaigns Veer Off-Course


I have scratched my head over more than a couple of ad campaigns. Anyone else remember the ill-advised McDonalds radio spots that featured a South American baseball player asking, “Did somebody say McDonalds?” in an accent thick enough that I wasn’t sure.   Well, add one to my list: the print ads for The [...]

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Personal Branding Lessons from an NFL Player

Branding - RG3 Logo

Earlier this month Robert Griffin III (RG3 as he is affectionately known), Quarterback for the Washington Redskins, unveiled a new personal logo and brand. The unveiling of his new logo came a few weeks prior to a new partnership with Adidas, and is polarizing the sports world. Sports purists (including countless well known columnists) are [...]

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How to Brand Yourself to a Future Employer

How to Brand Yourself to a Future Employer

As my past blogs will attest, I’m completely in love with branding, but it doesn’t stop at a product or service, it extends to personal branding as well. Why? Well, this one’s a little closer to my heart. In 2010 I was a college grad with aspirations of landing my dream job sooner rather than [...]

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How to Get Organized for a Website (re) Design:

Webdesign, Layout, Website

We’ve been really cranking out a lot of great website designs lately, and I’ve really noticed how important it is to be prepared and organized when you start this process. Sure, it’s a big proposition to redo a website, but with a little work in advance, to get yourself organized, you’ll end up with a [...]

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Why I “Got Milk” more than I want to “Milk Life”

Original Got Milk Ad

In today’s uber-competitive world of advertising, even icons are forced into retirement. And for me, that paints a sad picture of an Old Icons Home, where shriveled up taglines and logos go to die. Do they garrulously relive their glory days, or sit in silence, perhaps not even remembering when they were the “In” brand? [...]

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