Category Archives: Branding

Outside the Layer Cake Office: Three Questions with Sean O’Keefe

In our ongoing series, here’s what Sean O’Keefe, client experience manager, told us about his life outside the office: What is your favorite hobby and why? I enjoy working out, playing basketball, traveling and North Carolina Basketball. Where is the coolest place you’ve traveled? Any travel plans coming up? I’ve lived on three continents and visited roughly [...]

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Why Cinco de Mayo is Ideal for Marketing Campaigns

Cinco De Mayo

  For most, celebrating Cinco de Mayo is more about drinking than remembering a battle where the Mexican underdogs defeated the French. But what does that mean for merchants? Big business! According to sources, Corona can be named as the brand that turned Cinco de Mayo into an American holiday and manifested a magnifico marketing [...]

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Great Company Name or .com: Which comes first?

Shakespeare famously inquired, “What’s in a name?” When naming a company, product, the answer is “A lot of thought, discussion, and research”! While it’s always been a balancing act of creative, strategic, and practical (including legal) aspects, but in a world of proliferating websites, everything can be trumped by availability. That’s right. In any naming [...]

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Outside the Layer Cake Creative Office: Three Questions with Kyla Feeney

At Layer Cake Creative, our team’s experiences and desire to learn outside the office helps fuel our expertise and creativity at the office. Our personal passions and pastimes – from gardening to skiing to the live music scene – shape our culture and team. As part of an ongoing blog series, we introduce you to [...]

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Finding My Sole Mate: A Tale of Two Brands

  Recently, I was in the market for some new “Casual Friday” shoes. (Some would claim that my “shoe market” is always open.) I’m going to start by saying I am not a fan of Casual Friday – even though as the company owner, I’m the one who instituted it at Layer Cake. It’s not [...]

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