Category Archives: Branding

Rebranding: Our Toughest Client Yet (Guess Who?)

In October, we took a big leap into a brand refresh – and found ourselves in our clients’ shoes! That’s right: after 2 years in business, and growing in staff and services, the Layer Cake brand needed to be nudged. From the initial brainstorming, it was an exhilarating experience. It was also eye-opening: we found it surprisingly difficult to let go of [...]

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What’s in a Name? Naming or Renaming your Business

Kimberly MacArthur Graham of Layer Cake Marketing shares her top tips on naming or renaming your business.

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