Category Archives: Branding

Finding My Sole Mate: A Tale of Two Brands

  Recently, I was in the market for some new “Casual Friday” shoes. (Some would claim that my “shoe market” is always open.) I’m going to start by saying I am not a fan of Casual Friday – even though as the company owner, I’m the one who instituted it at Layer Cake. It’s not [...]

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Right Place, Right Time is Strategy More Often than Luck

Sometimes marketing is simply a matter of being in the right place at the right time. As marketing professionals, we can all certainly agree that being in the right place at the right time is rarely a matter of luck but rather the result of a carefully executed strategy. In honor of St. Patrick’s Day, [...]

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The Value of Professional Headshots

It has been said that you never get a second chance to make a first impression. In today’s digital age, unfortunately, first impressions often happen when we aren’t even aware we’re being ‘introduced’ to our next perspective business partner. From LinkedIn to Facebook, our digital footprint is getting broader and broader and so too is [...]

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Any Press Is Good Press, When You’re Prepared


Chances are you have heard the phrase, “Any press is good press,” but is this true in today’s marketing environment? The idea behind the saying is that brand awareness is so valuable it outweighs any negative content that accompanies it. Some would argue that this is true others would argue against it, and plenty of [...]

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Underused or Soon to be Abused: Snapchat’s Advertising Potential


Snapchat. The elusive platform that has made disappearing photos demanding has made a ruckus in the digital marketing space. Dozens of brands are flocking to be a Snapchat enthusiast, but only a few have proven success.   Tapped as the third-most used app among Millennials and sung as the way to capture the generation’s attention, [...]

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