Great Company Name or .com: Which comes first?

By Kimberly MacArthur Graham | April 13, 2015

Shakespeare famously inquired, “What’s in a name?” When naming a company, product, the answer is “A lot of thought, discussion, and research”! While it’s always been a balancing act of Read More

Finding My Sole Mate: A Tale of Two Brands

By Kimberly MacArthur Graham | March 30, 2015

  Recently, I was in the market for some new “Casual Friday” shoes. (Some would claim that my “shoe market” is always open.) I’m going to start by saying I Read More

Marketing Terms Math: H2H = B2B + B2C

By Kimberly MacArthur Graham | July 15, 2014

As a technical writer, I believe that details and fine lines matter. Usually. But not always and rarely forever. People and technologies change, and sometimes even a sharp distinction quietly Read More