Category Archives: Branding

Great Company Name or .com: Which comes first?

Shakespeare famously inquired, “What’s in a name?” When naming a company, product, the answer is “A lot of thought, discussion, and research”! While it’s always been a balancing act of creative, strategic, and practical (including legal) aspects, but in a world of proliferating websites, everything can be trumped by availability. That’s right. In any naming [...]

Also posted in blog, Marketing, Online, PR, Web Design | Tagged , , , | Leave a comment

Outside the Layer Cake Creative Office: Three Questions with Kyla Feeney

At Layer Cake Creative, our team’s experiences and desire to learn outside the office helps fuel our expertise and creativity at the office. Our personal passions and pastimes – from gardening to skiing to the live music scene – shape our culture and team. As part of an ongoing blog series, we introduce you to [...]

Also posted in Arts & Culture, blog, Marketing | Tagged , , | Leave a comment

Finding My Sole Mate: A Tale of Two Brands

  Recently, I was in the market for some new “Casual Friday” shoes. (Some would claim that my “shoe market” is always open.) I’m going to start by saying I am not a fan of Casual Friday – even though as the company owner, I’m the one who instituted it at Layer Cake. It’s not [...]

Also posted in Marketing, Messaging | Tagged , , , , | Leave a comment

Right Place, Right Time is Strategy More Often than Luck

Sometimes marketing is simply a matter of being in the right place at the right time. As marketing professionals, we can all certainly agree that being in the right place at the right time is rarely a matter of luck but rather the result of a carefully executed strategy. In honor of St. Patrick’s Day, [...]

Also posted in Marketing, Marketing Strategy | Tagged , , , , , , , | Leave a comment

The Value of Professional Headshots

It has been said that you never get a second chance to make a first impression. In today’s digital age, unfortunately, first impressions often happen when we aren’t even aware we’re being ‘introduced’ to our next perspective business partner. From LinkedIn to Facebook, our digital footprint is getting broader and broader and so too is [...]

Also posted in Marketing | Tagged | Leave a comment