Category Archives: Branding

How to Create a Custom Design for Your Facebook Company Page

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As the number 1 social network for companies, having a well-designed Facebook page can separate you from the competition.  The first thing a fan sees when coming to your company’s Facebook page is the cover photo and profile picture.  The cover photo is much like a banner ad and is the perfect medium to showcase [...]

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Marketing Terms Math: H2H = B2B + B2C

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As a technical writer, I believe that details and fine lines matter. Usually. But not always and rarely forever. People and technologies change, and sometimes even a sharp distinction quietly becomes irrelevant.  I’d argue that this is the case with the terms “B2B” (business-to-business) marketing and “B2C” (business-to-consumer) marketing. For a long time, agencies and [...]

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Facebook Campaign Goes Positively Viral, in a Negative Way

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  People are up in arms about Facebook’s revelation that in January of 2012, the social site behemoth manipulated individual news feeds to deliver either more positive or more negative posts. What they found is pretty interesting, if not surprising: the recipient’s emotional state was affected by the tone of the feed. If they were [...]

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Technology Makes the Marketing Go Round

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Who says that social media isn’t educational? Thanks to Twitter, Facebook, Pinterest, and their ilk, we’ve all learned important things really, really fast. For example, during the 2013 Super Bowl blackout, we learned that you can still dunk (Oreos) in the dark. Last week, when Uruguay’s Luis Suarez bit Italy’s Giorgio Chiellini at the end [...]

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LinkedIn’s Publishing Platform

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LinkedIn is the world’s largest social network for professionals providing a platform for individual professionals to connect with each other, connecting people to firms, and employees with their employers and coworkers. Basically, if you combined networking events, water cooler talk, a Rolodex of business cards, and a company newsletter. . .  you would get LinkedIn. [...]

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