You can’t get on the Internet today without coming across a blog of some sort. So what is the actual purpose of a blog besides just an author’s chosen method of publicizing (free of charge) what is on his or her mind? Well, when it comes to a “business blog” there are multiple benefits: they [...]
Walk into any company office and, even if you’ve visited the web site or spoken to someone on the phone, you’ll immediately form an opinion about the company. Chances are good that the first things you’ll see will be a waiting area, a reception desk and a sign bearing the company’s name on the wall. In that moment, this small environment is your only insight into the company. So [...]
Sometimes you forget how powerful words can be. But think about this. When was the last time you ate a Slimehead? How about a Patagonian Toothfish? Those don’t sound too delicious, do they? Well, the seafood and fishing industry figured that out and, in the late 70s, began marketing these two unfortunately named fish as [...]
I grew up in a Roman Catholic household, so I was intrigued when Pope Benedict XVI elected to retire. But as much as I’m fascinated by the mysterious conclave, with its sequestering and smoke signals, I was blown away by the Church’s use of social media. Benedict XVI (or a minion) started Tweeting as @Pontifex, [...]
Ask anyone who knows me: I’m hardly a Facebook fan and Pinterest really doesn’t interest me. But I’ve really taken to LinkedIn. I’ve been able to meet with people – and land projects – that I would not have had access to otherwise. My approach is two-part and pretty simple: make it personal, but not [...]
