Category Archives: Marketing

Keep Calm and Slide On: How to keep your cool when things go awry during a presentation

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Recently, I have had the pleasure – no, really! – of giving three presentations in as many weeks. One was a webinar; one was a more formal classroom-style seminar with slides; and one was a more interactive, conversational format. In truth, the third gig was supposed to use slides, too, but well. . . there [...]

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Marketing Nibbles: Custom Vs. Template Website Design


Building a website is a big project, probably much larger than you even think. For the majority of our clients the first thing we consider for them is if a custom designed site is right for them or if we can create a site based on an already existing template.  This video goes over some [...]

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Email Marketing 101


This week, Layer Cake sent out our seasonal newsletter. Not to brag or anything, but I’m the author. (In truth, I got a lot of help from Kimberly and Kyla.) Sending marketing newsletters is still somewhat new to me, but when Kimberly first asked me to handle ours, I wasn’t worried. After all, I’ve been [...]

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NFL’s Poor Attempt At Improving Their Image


The NFL is facing an image crisis. There are no two ways about it. A league that prides itself on creating role models for young men and women across the nation is battling one of its largest bouts of negative press it has seen in decades. Reports of NFL sponsors requesting that their ads not [...]

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Talented or Toxic: Why Employees Really ARE Like Mushrooms


Who hasn’t heard (or issued) the old complaint, “They treat me like a mushroom. They keep me in the dark. . . “ Not sure my team knows, but I DO think of my them like mushrooms. But before you send me hate mail, let me explain. First, I want to make it clear that [...]

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