Category Archives: Marketing

Collaboration or Confrontation: What Makes a Good Agency-Client Relationship

Few things are harder to say than good-bye. No matter whether it’s a death or a divorce, parting ways can be emotionally draining and often, financially taxing as well. If only we had better hindsight, or clearer crystal balls, and could see a good relationship sour down the road! Since we can’t, most of us [...]

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My Resolutions Summed Up: Creative Expression

  So how are those New Year resolutions working out? If you’re like me, you have found yourself stranded in the middle of January with little to no thought put into what you should focus or re-focus on in 2015. Which is better than those that have already relapsed; exchanging carrots for chocolate. But what [...]

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Playing the Numbers Game in Networking

A friend of mine moved to Denver to get into the beer industry. After nine months in Colorado, she met a guy at a beer festival who was opening a brewery in a few months. They hit it off, and he offered her the chance to be his assistant brewer, unpaid. Two years later, she’s [...]

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Make a Marketing Resolution for the New Year

  With the holidays at hand and the New Year just around the bend there’s no better time than now to start planning for 2015. Whether you’re hoping to climb a mountain, lose a little weight or increase your firm’s capacity to secure new revenue, there is no surer way to reach your goals than [...]

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Five Pieces of Advice from One Company Owner to Another

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This year marks an exciting anniversary for Layer Cake Creative: 5 years! I feel fortunate that we have not only survived the “fatal five,” but we are thriving.  There were lean times in the early years, but we are growing by all measures and I’m incredibly proud of that. Of course, like any smart business [...]

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