Category Archives: Marketing

Outside the Layer Cake Office: Three Questions with Sean O’Keefe

In our ongoing series, here’s what Sean O’Keefe, client experience manager, told us about his life outside the office: What is your favorite hobby and why? I enjoy working out, playing basketball, traveling and North Carolina Basketball. Where is the coolest place you’ve traveled? Any travel plans coming up? I’ve lived on three continents and visited roughly [...]

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Hear Ye, Hear Me: 5 Things to Consider Before You Hit “Send”

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  Conversation at a recent networking event segued from technical writing and the RFP process to more casual business correspondence. A tax attorney commented that he’d had an extremely productive and satisfying day – and specifically credited the telephone. He had needed a list of specific information from 6 different individuals. Instead of taking the [...]

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Why Cinco de Mayo is Ideal for Marketing Campaigns

Cinco De Mayo

  For most, celebrating Cinco de Mayo is more about drinking than remembering a battle where the Mexican underdogs defeated the French. But what does that mean for merchants? Big business! According to sources, Corona can be named as the brand that turned Cinco de Mayo into an American holiday and manifested a magnifico marketing [...]

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Is Mobilegeddon the apocalypse for small business SEO?

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  On April 21st, Google rolled out a new algorithm update that was nicknamed Mobilegeddon. The updated algorithm now includes mobile-friendliness as a ranking factor for all Google mobile search queries. A week after the rollout, much of the dust has cleared and many leading SEO experts are agreeing that the overall results of Mobilegeddon [...]

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Pitching for Publication


Most marketing professionals understand the value of good press, which in my opinion is simply momentum. Getting great exposure for your firm’s successes provides momentum in a number of ways. Obviously it gets the firm’s name in front of perspective client decision makers, which is a step toward the next opportunity. It also provides third [...]

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