Category Archives: Marketing

Communicate to Connect: Three Tips for Acing the Interview

  At Layer Cake, some of our most personally rewarding projects are coaching for interviews and presentations. My colleague Sean O’Keefe recently helped a technology firm ace an important interview for a MSP engagement. Over the course of a couple weeks, this team readily absorbed his instructions on using language, both verbal and body language, [...]

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What Can Fat Tuesday Teach Us About Marketing? Laissez les bons temps rouler!

It’s Fat Tuesday and many may immediately wonder what that could possibly do with integrated marketing. Well it’s pretty simple really; Fat Tuesday or Mardi Gras is a celebration of commitment, determination, and success. Marketing too is largely about commitment, determination, and when done well, certainly success. So the message here is celebrate your successes, [...]

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Design After Dark | CUT

  Layer Cake Creative has been fortunate to be a sponsor of Design After Dark for the fourth year in a row and this year’s most dynamic and diverse celebration of design certainly did not disappoint. New to the industry and specifically to the event, I was well prepped by my colleagues about the incredible night of [...]

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The Value of Professional Headshots

It has been said that you never get a second chance to make a first impression. In today’s digital age, unfortunately, first impressions often happen when we aren’t even aware we’re being ‘introduced’ to our next perspective business partner. From LinkedIn to Facebook, our digital footprint is getting broader and broader and so too is [...]

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Collaboration or Confrontation: What Makes a Good Agency-Client Relationship

Few things are harder to say than good-bye. No matter whether it’s a death or a divorce, parting ways can be emotionally draining and often, financially taxing as well. If only we had better hindsight, or clearer crystal balls, and could see a good relationship sour down the road! Since we can’t, most of us [...]

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