Category Archives: Construction/Architecture/Design/Engineering Industry

Remembering Our Roots: Why We Should Still Hand Draw In a Digital World

I traded my beloved sketchbooks in for a computer once I started school

I discovered my passion for design at the early age of eight and have a collection of sketchbooks filled with architectural plans and conceptual drawings to show for it. It didn’t take long for me to realize this wasn’t just a favorite pastime, and it turned serious when I pursued a higher education in architecture. [...]

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Three Marketing Tips for Trade Show Booths

I visited the AIA National Convention Expo last week and came away with an armload of brochures and a head full of ideas about what works – and doesn’t – in a trade show booth. For an expo targeting architects, I was surprised at the overall lack of design innovation and quality. There were some [...]

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Pursuit Tips for Federal Work from SMPS Colorado Meeting

Once again the monthly SMPS lunch presentation topic was so good that I’m compelled to share. We heard from two experts on how to be successful on federal projects. I’ll refrain from sharing the attorney’s advice on contracts (thought it was riveting, especially as a WBE/DBE/small business owner) and, instead, stick to what I know: [...]

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Social Media Marketing in the Construction Industry

I came across a very interesting article the other day about construction companies and their adoption of social media: It comes from the Construction Marketing Association, which conducted a national survey of construction professionals regarding their use of social media.  A few points stood out to us: 90% use social media I’d imagine that within 3-5 [...]

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Marketing Q&A from Colorado Construction & Design

Layer Cake Creative has a new marketing column in Colorado Construction & Design.   Here’s a copy of our first Q&A.  Have specific marketing questions you want answered?  Feel free to comment below! Because you asked – and Colorado Construction & Design is first and foremost your magazine – we’ve added marketing to the areas of [...]

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