Category Archives: Construction/Architecture/Design/Engineering Industry

Open Up to Other People’s Ideas: Why Consultants and Clients Need Each Other

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Every summer, when I’m opening all my house windows to Colorado’s sublime climate, I linger at one particular locale. It is a large, front facing window with an arch of leaded glass. It’s not the beauty that stops me. It’s the engineering. We live in an old home, and the old front parlor comes complete [...]

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The Value of Art in the Built Environment

big sweep

I’m incredibly excited to introduce our newest Layer Cake team member. She’s 9 feet tall and sorta unkempt, but since “she” is a piece of art, I guess that’s ok. Over the weekend, we installed a hanging sculpture titled “What Remains” by Lauri Lynnxe Murphy, and it’s been fun to see people’s reactions and talk [...]

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Green Marketing: Is going green a sustainable marketing strategy?

Green marketing word made up from green leafs

In today’s marketing environment where seemingly every company is green, sustainable, or eco-friendly how can you use green marketing to set yourself apart? Green marketing has been a buzzword in our industry for some time. The idea of using a firm’s ecological and environmentally conscious practices as a focal point for advertising began to take [...]

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5 Common Graphic Design Mistakes to Avoid

Graphic design concept, vintage letterpress text

Graphic design trends are constantly evolving and so are the technologies and software we use to execute our product. Undoubtedly, there is a TON to stay on top of – proving graphic design to be both an art and a science (which is why I love it so much). Not only must we consider aesthetics, but [...]

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Remembering Our Roots: Why We Should Still Hand Draw In a Digital World

I traded my beloved sketchbooks in for a computer once I started school

I discovered my passion for design at the early age of eight and have a collection of sketchbooks filled with architectural plans and conceptual drawings to show for it. It didn’t take long for me to realize this wasn’t just a favorite pastime, and it turned serious when I pursued a higher education in architecture. [...]

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