Category Archives: Cake Related

Keep Calm and Slide On: How to keep your cool when things go awry during a presentation

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Recently, I have had the pleasure – no, really! – of giving three presentations in as many weeks. One was a webinar; one was a more formal classroom-style seminar with slides; and one was a more interactive, conversational format. In truth, the third gig was supposed to use slides, too, but well. . . there [...]

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Marketing Nibbles: Custom Vs. Template Website Design

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Building a website is a big project, probably much larger than you even think. For the majority of our clients the first thing we consider for them is if a custom designed site is right for them or if we can create a site based on an already existing template.  This video goes over some [...]

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6 Easy Ways to Keep Your Boss Happier

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A couple of weeks ago, I shared a few of my approaches to hiring great people with potential employers. This week, I have decided to take the other seat and share something with potential employees. After writing the previous blog, I started thinking about how I would actually define my ideal team member.  Based on [...]

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Email Marketing 101

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This week, Layer Cake sent out our seasonal newsletter. Not to brag or anything, but I’m the author. (In truth, I got a lot of help from Kimberly and Kyla.) Sending marketing newsletters is still somewhat new to me, but when Kimberly first asked me to handle ours, I wasn’t worried. After all, I’ve been [...]

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Kyla Feeney- Marketing Coordinator Master

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To continue letting you get to know some of the faces behind Layer Cake Creative, we’ve decided to highlight our master of coordinating marketing, Kyla Feeney. Kyla works with one of Layer Cake’s clients coordinating all creative team efforts, managing projects and deadlines, and being a creative genius!

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