Category Archives: Cake Related

Changes at DPAC


I love the arts, all of them – visual, performing, culinary, fashion, design — and I derive satisfaction from supporting them.  The arts are, at once, the most basic and most sublime form of human expression. To me, they are the measure of our humanity and the currency of our connection to one another. Since [...]

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What Story Are You Telling?


Over the past week, I visited New York, where I grew up and lived for most of my life. It was a great vacation: I caught up with friends and family, I ate well, and I saw great art. Before I left for my trip, I made a conscious decision to focus on the positive [...]

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LinkedIn’s Publishing Platform


LinkedIn is the world’s largest social network for professionals providing a platform for individual professionals to connect with each other, connecting people to firms, and employees with their employers and coworkers. Basically, if you combined networking events, water cooler talk, a Rolodex of business cards, and a company newsletter. . .  you would get LinkedIn. [...]

Also posted in Branding, Content Marketing, Marketing, Marketing Strategy, Messaging, Miscellaneous, News, Online | Tagged , , | Leave a comment

Marketing with Patience


In this data driven world, people want every initiative to have a measurable return. But the fact is, in big and small marketing efforts, it’s still impossible to know exactly why a person becomes a fan, and why that fan becomes a customer. Take the World Cup, which started last Friday in Brazil. Leading up [...]

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WAIT!! Slowing Down in a Fast-paced Environment


Okay…this blog post isn’t entirely original – it was inspired by a recent article in How Magazine – but the message resonated with me and is absolutely worth sharing. Let me introduce myself, again. I’m a designer with a very busy schedule – not only at work but just in general. The weeks fly by [...]

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