Category Archives: Arts & Culture

My Resolutions Summed Up: Creative Expression

  So how are those New Year resolutions working out? If you’re like me, you have found yourself stranded in the middle of January with little to no thought put into what you should focus or re-focus on in 2015. Which is better than those that have already relapsed; exchanging carrots for chocolate. But what [...]

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Five Pieces of Advice from One Company Owner to Another

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This year marks an exciting anniversary for Layer Cake Creative: 5 years! I feel fortunate that we have not only survived the “fatal five,” but we are thriving.  There were lean times in the early years, but we are growing by all measures and I’m incredibly proud of that. Of course, like any smart business [...]

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Keep Calm and Slide On: How to keep your cool when things go awry during a presentation

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Recently, I have had the pleasure – no, really! – of giving three presentations in as many weeks. One was a webinar; one was a more formal classroom-style seminar with slides; and one was a more interactive, conversational format. In truth, the third gig was supposed to use slides, too, but well. . . there [...]

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Changes at DPAC

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I love the arts, all of them – visual, performing, culinary, fashion, design — and I derive satisfaction from supporting them.  The arts are, at once, the most basic and most sublime form of human expression. To me, they are the measure of our humanity and the currency of our connection to one another. Since [...]

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Marketing with Patience

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In this data driven world, people want every initiative to have a measurable return. But the fact is, in big and small marketing efforts, it’s still impossible to know exactly why a person becomes a fan, and why that fan becomes a customer. Take the World Cup, which started last Friday in Brazil. Leading up [...]

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