Technology Makes the Marketing Go Round
By Kimberly MacArthur Graham | June 25, 2014
Who says that social media isn’t educational? Thanks to Twitter, Facebook, Pinterest, and their ilk, we’ve all learned important things really, really fast. For example, during the 2013 Super Bowl Read More
The Devil in (Overlooking) the Details: How to Recover from Mistakes
By Kimberly MacArthur Graham | June 11, 2014
As a consultancy that budgets and bills by the hour, and whose work is invariably deadline-driven, we are often working inhumanly fast – on multiple projects. This does not support Read More
Open Up to Other People’s Ideas: Why Consultants and Clients Need Each Other
By Kimberly MacArthur Graham | June 4, 2014
Every summer, when I’m opening all my house windows to Colorado’s sublime climate, I linger at one particular locale. It is a large, front facing window with an arch of Read More
Looking for a Gem of a Brand- Luncheon by Design & the Museum Rebranding Craze
By Kimberly MacArthur Graham | May 14, 2014
For the third year in a row, I scored a coveted ticket to Luncheon by Design, the fancy annual fundraiser for the Design Council of the Denver Art Museum. The Read More
The Value of Art in the Built Environment
By Kimberly MacArthur Graham | May 7, 2014
I’m incredibly excited to introduce our newest Layer Cake team member. She’s 9 feet tall and sorta unkempt, but since “she” is a piece of art, I guess that’s ok. Read More
Are You Selling Paradise or Parking Lots? Why Ad Campaigns Veer Off-Course
By Kimberly MacArthur Graham | April 17, 2014
I have scratched my head over more than a couple of ad campaigns. Anyone else remember the ill-advised McDonalds radio spots that featured a South American baseball player asking, “Did Read More