Technical Writing and Other Proof that Art and Science are Yin and Yang
By Kimberly MacArthur Graham | February 20, 2015
As a technical writer and editor, I am asked often, “What does that mean?” “What exactly do you do?” “How do you know what they’re saying?” I think of my Read More
Collaboration or Confrontation: What Makes a Good Agency-Client Relationship
By Kimberly MacArthur Graham | January 22, 2015
Few things are harder to say than good-bye. No matter whether it’s a death or a divorce, parting ways can be emotionally draining and often, financially taxing as well. If Read More
Five Pieces of Advice from One Company Owner to Another
By Kimberly MacArthur Graham | November 3, 2014
This year marks an exciting anniversary for Layer Cake Creative: 5 years! I feel fortunate that we have not only survived the “fatal five,” but we are thriving. There were Read More
Keep Calm and Slide On: How to keep your cool when things go awry during a presentation
By Kimberly MacArthur Graham | October 24, 2014
Recently, I have had the pleasure – no, really! – of giving three presentations in as many weeks. One was a webinar; one was a more formal classroom-style seminar with Read More
6 Easy Ways to Keep Your Boss Happier
By Kimberly MacArthur Graham | October 15, 2014
A couple of weeks ago, I shared a few of my approaches to hiring great people with potential employers. This week, I have decided to take the other seat and Read More
Talented or Toxic: Why Employees Really ARE Like Mushrooms
By Kimberly MacArthur Graham | September 26, 2014
Who hasn’t heard (or issued) the old complaint, “They treat me like a mushroom. They keep me in the dark. . . “ Not sure my team knows, but I Read More