April 27th, 2015

Tips for Executive Summaries that Flow

By Kimberly MacArthur Graham | April 27, 2015

As part of my technical proposal writing and one-voice work, I frequently need to write executive summaries. They are very short – typically ranging from a single paragraph to a Read More

Great Company Name or .com: Which comes first?

By Kimberly MacArthur Graham | April 13, 2015

Shakespeare famously inquired, “What’s in a name?” When naming a company, product, the answer is “A lot of thought, discussion, and research”! While it’s always been a balancing act of Read More

Finding My Sole Mate: A Tale of Two Brands

By Kimberly MacArthur Graham | March 30, 2015

  Recently, I was in the market for some new “Casual Friday” shoes. (Some would claim that my “shoe market” is always open.) I’m going to start by saying I Read More

3 Tips for Business Emails that Work

By Kimberly MacArthur Graham | March 9, 2015

Email may be the progeny of the written letter, but sometimes it’s hard to see the resemblance. And forget texting versus letter-writing! Email has taken us from multiple pages of Read More