We recently earned a great media placement for a client, a front-page story on a development project, written by the architecture critic. But it didn’t come easy. Yes, we wrote a smart news release, and yes, we carefully distributed it, along with a tailored introduction, to a select list of reporters – and yes, we [...]
I grew up in a Roman Catholic household, so I was intrigued when Pope Benedict XVI elected to retire. But as much as I’m fascinated by the mysterious conclave, with its sequestering and smoke signals, I was blown away by the Church’s use of social media. Benedict XVI (or a minion) started Tweeting as @Pontifex, [...]
Andre recently posted to our blog about “happy accidents,” when something unplanned serendipitously improves an outcome. Perhaps I’m a “glass half-empty” kind of person, but that got me thinking about the oh-so-UNhappy accidents that also occur as the result of: unforeseen developments, sloppy communication, mismanaged expectations, or (worst) a mistake or oversight. As a business [...]
Ask anyone who knows me: I’m hardly a Facebook fan and Pinterest really doesn’t interest me. But I’ve really taken to LinkedIn. I’ve been able to meet with people – and land projects – that I would not have had access to otherwise. My approach is two-part and pretty simple: make it personal, but not [...]
We were honored to again sponsor last Friday’s Design After Dark | cirque, the signature event of the Denver Art Museum’s Design Council. Every year we’re impressed by how the design community comes together for this event, both in terms of attendance and sponsorship. This time around, major sponsors Luxe Magazine, 25/70 and Benjamin Moore [...]
