Author Archives: Kimberly MacArthur Graham

“Great” or “Too little, too late”? 3 Steps to a Winning Proposal

This week, a longtime client requested pricing for the “proposal response that will win.” We both chuckled before inking the deal. Don’t get me wrong; we both want and expect to win! But as an experienced pursuit manager with an enviable win rate, he understands that a document alone won’t bring work home. If you’re [...]

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Outside the Layer Cake Creative Office: Three Questions with Kimberly MacArthur Graham

hikee

Summer is here and is a perfect time to continue our blog series were we ask Layer Cakers what keeps them busy outside our bustling office. This month our principal, Kimberly MacArthur Graham, will give us a quick look into some of her goals, interests and passions that keep her motivated in this crazy thing [...]

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The First Mobile Device: Your Brain on Foot

Walking Blog

  If I had a theme song, it would be “The Ancient Egyptians” by cross-pollinating musical group Poi Dog Pondering. Subtitled a “love letter to Jonathan Richman,” it’s an ode to walking that begins with a nod to ancient history and ends with the benefits of ditching vehicular transport today in favor of one’s feet. [...]

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Hear Ye, Hear Me: 5 Things to Consider Before You Hit “Send”

email ediquet

  Conversation at a recent networking event segued from technical writing and the RFP process to more casual business correspondence. A tax attorney commented that he’d had an extremely productive and satisfying day – and specifically credited the telephone. He had needed a list of specific information from 6 different individuals. Instead of taking the [...]

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Tips for Executive Summaries that Flow

Executive summaries

As part of my technical proposal writing and one-voice work, I frequently need to write executive summaries. They are very short – typically ranging from a single paragraph to a few pages – but they can be fearsome.  Different from a document’s cover letter, introduction, or conclusion, an executive summary is a stand-alone piece that [...]

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