Author Archives: Kimberly MacArthur Graham

Communicate to Connect: Three Tips for Acing the Interview

  At Layer Cake, some of our most personally rewarding projects are coaching for interviews and presentations. My colleague Sean O’Keefe recently helped a technology firm ace an important interview for a MSP engagement. Over the course of a couple weeks, this team readily absorbed his instructions on using language, both verbal and body language, [...]

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Technical Writing and Other Proof that Art and Science are Yin and Yang

As a technical writer and editor, I am asked often, “What does that mean?” “What exactly do you do?” “How do you know what they’re saying?” I think of my role as a translator between the technical professional and their reader. As the lead technical writer for Layer Cake Creative, I work with experts in [...]

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Collaboration or Confrontation: What Makes a Good Agency-Client Relationship

Few things are harder to say than good-bye. No matter whether it’s a death or a divorce, parting ways can be emotionally draining and often, financially taxing as well. If only we had better hindsight, or clearer crystal balls, and could see a good relationship sour down the road! Since we can’t, most of us [...]

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Five Pieces of Advice from One Company Owner to Another

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This year marks an exciting anniversary for Layer Cake Creative: 5 years! I feel fortunate that we have not only survived the “fatal five,” but we are thriving.  There were lean times in the early years, but we are growing by all measures and I’m incredibly proud of that. Of course, like any smart business [...]

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Keep Calm and Slide On: How to keep your cool when things go awry during a presentation

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Recently, I have had the pleasure – no, really! – of giving three presentations in as many weeks. One was a webinar; one was a more formal classroom-style seminar with slides; and one was a more interactive, conversational format. In truth, the third gig was supposed to use slides, too, but well. . . there [...]

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