Author Archives: Kimberly MacArthur Graham

Great Company Name or .com: Which comes first?

Shakespeare famously inquired, “What’s in a name?” When naming a company, product, the answer is “A lot of thought, discussion, and research”! While it’s always been a balancing act of creative, strategic, and practical (including legal) aspects, but in a world of proliferating websites, everything can be trumped by availability. That’s right. In any naming [...]

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Finding My Sole Mate: A Tale of Two Brands

  Recently, I was in the market for some new “Casual Friday” shoes. (Some would claim that my “shoe market” is always open.) I’m going to start by saying I am not a fan of Casual Friday – even though as the company owner, I’m the one who instituted it at Layer Cake. It’s not [...]

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Top Session Picks for SXSW Interactive: The Written Word

When I lived in Austin, Texas, to attend university, I was a late-night hipster who swilled caffeine and puffed a pack a day. These were my salad days, giddy with anticipation and heady with the blossoming, physical and mental, that perfumes a college campus. I was also really, REALLY into the live music scene and [...]

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3 Tips for Business Emails that Work

Email may be the progeny of the written letter, but sometimes it’s hard to see the resemblance. And forget texting versus letter-writing! Email has taken us from multiple pages of heart-felt dialogue and formal phrasing to the uber-brief “Ok, thanks.” For personal correspondence and select inter-office emails (which often is used like texting or IMs), [...]

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Communicate to Connect: Three Tips for Acing the Interview

  At Layer Cake, some of our most personally rewarding projects are coaching for interviews and presentations. My colleague Sean O’Keefe recently helped a technology firm ace an important interview for a MSP engagement. Over the course of a couple weeks, this team readily absorbed his instructions on using language, both verbal and body language, [...]

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