Author Archives: Kimberly MacArthur Graham

Blowing Smoke: Despite Hype, First For-Profit MJ Ad in NY Times is Utterly Normal

leafly-nyt-full-page-hed-2014

When I learned that the New York Times had agreed to run a full-page ad related to cannabis, I almost choked on my salad of wild greens (a.k.a., weeds).  The Times has run ads for cannabis non-profits such as NORML, but picturing the staid tastemaker embracing this rebellious teenager of a for-profit industry was just [...]

Posted in Advertising, Branding, Marketing, Marketing Strategy, Online, PR | Leave a comment

Changes at DPAC

DPA

I love the arts, all of them – visual, performing, culinary, fashion, design — and I derive satisfaction from supporting them.  The arts are, at once, the most basic and most sublime form of human expression. To me, they are the measure of our humanity and the currency of our connection to one another. Since [...]

Posted in Arts & Culture, Cake Related, Design, Marketing | Leave a comment

Marketing Terms Math: H2H = B2B + B2C

LC_logo_ribbon

As a technical writer, I believe that details and fine lines matter. Usually. But not always and rarely forever. People and technologies change, and sometimes even a sharp distinction quietly becomes irrelevant.  I’d argue that this is the case with the terms “B2B” (business-to-business) marketing and “B2C” (business-to-consumer) marketing. For a long time, agencies and [...]

Posted in Advertising, Branding, Content Marketing, Marketing, Marketing Strategy, Messaging, Online, Social Media | Tagged , , , , , | Leave a comment

Facebook Campaign Goes Positively Viral, in a Negative Way

fb

  People are up in arms about Facebook’s revelation that in January of 2012, the social site behemoth manipulated individual news feeds to deliver either more positive or more negative posts. What they found is pretty interesting, if not surprising: the recipient’s emotional state was affected by the tone of the feed. If they were [...]

Posted in Advertising, Branding, Content Marketing, Marketing, Marketing Strategy, Online, Social Media | Tagged , , , , | Leave a comment

Technology Makes the Marketing Go Round

Depositphotos_13983676_xs

Who says that social media isn’t educational? Thanks to Twitter, Facebook, Pinterest, and their ilk, we’ve all learned important things really, really fast. For example, during the 2013 Super Bowl blackout, we learned that you can still dunk (Oreos) in the dark. Last week, when Uruguay’s Luis Suarez bit Italy’s Giorgio Chiellini at the end [...]

Posted in Advertising, blog, Branding, Content Marketing, Event Marketing, Marketing, Marketing Strategy, Messaging, Online, Social Media | Tagged , , , | Leave a comment