Author Archives: Kimberly MacArthur Graham

Frontier Airlines Flying High with New/Old Brand

FRONTIER_AIRLINES_-_PMS-U

Yesterday was a day full of animals, some friendly and some decidedly less so. Let’s start with the friendly. As part of Frontier Airlines’ brand refresh, unveiled in Denver on Tuesday, the plane livery grants even more real estate to the beloved tail animals. P.S. Studios, who did the rebrand, surveyed to find out what [...]

Posted in Advertising, blog, Construction/Architecture/Design/Engineering Industry, Marketing, Marketing Strategy, Online, PR, Social Media | Tagged , , | Leave a comment

Oh, Kiss Off! Why Hershey’s New Logo Doesn’t Stink

As the owner of three pets, I know a steaming pile when I see it. And frankly, emojis* aside, I don’t think that Hershey’s new logo is one. To those who say that the “Kiss” looks too much like a pile of poo, I say you spend too much time texting and not enough time [...]

Posted in Advertising, Branding, Design, Marketing, Marketing Strategy, Messaging, Online | Leave a comment

Blowing Smoke: Despite Hype, First For-Profit MJ Ad in NY Times is Utterly Normal

leafly-nyt-full-page-hed-2014

When I learned that the New York Times had agreed to run a full-page ad related to cannabis, I almost choked on my salad of wild greens (a.k.a., weeds).  The Times has run ads for cannabis non-profits such as NORML, but picturing the staid tastemaker embracing this rebellious teenager of a for-profit industry was just [...]

Posted in Advertising, Branding, Marketing, Marketing Strategy, Online, PR | Leave a comment

Changes at DPAC

DPA

I love the arts, all of them – visual, performing, culinary, fashion, design — and I derive satisfaction from supporting them.  The arts are, at once, the most basic and most sublime form of human expression. To me, they are the measure of our humanity and the currency of our connection to one another. Since [...]

Posted in Arts & Culture, Cake Related, Design, Marketing | Leave a comment

Marketing Terms Math: H2H = B2B + B2C

LC_logo_ribbon

As a technical writer, I believe that details and fine lines matter. Usually. But not always and rarely forever. People and technologies change, and sometimes even a sharp distinction quietly becomes irrelevant.  I’d argue that this is the case with the terms “B2B” (business-to-business) marketing and “B2C” (business-to-consumer) marketing. For a long time, agencies and [...]

Posted in Advertising, Branding, Content Marketing, Marketing, Marketing Strategy, Messaging, Online, Social Media | Tagged , , , , , | Leave a comment