So I finally got around to seeing in Wicked last weekend (I’m guessing many of you have already seen it…) I hadn’t read the book, so the story was brand new to me. Besides being thoroughly entertained I was really taken by how the plot is basically all about PR. At it’s core it asks [...]
A couple weeks ago, Kimberly & I presented a workshop on marketing at the Colorado Creative Industries Summit in Breckenridge. It was great being up in the mountains (even if it was only for 24 hours) and even more inspiring to be totally surrounded by creatives and entrepreneurs. In case you haven’t heard of it, CCI [...]
Layer Cake Creative has a new marketing column in Colorado Construction & Design. Here’s a copy of our first Q&A. Have specific marketing questions you want answered? Feel free to comment below! Because you asked – and Colorado Construction & Design is first and foremost your magazine – we’ve added marketing to the areas of [...]
What a party! What a night!! In a glow of saffron light, hundreds of the Beautifully Dressed gathered in Residence XXV at the Ritz-Carlton to celebrate the ticket release for the Denver Art Museum’s upcoming Yves Saint Laurent show. The event drew the most fabulous and the fashionable, outfitted in everything from genuine YSL to [...]
If 2012 has snuck up and caught you without a marketing plan, you’re not alone! Let our starter tips inspire you to make it a great 2012! (Don’t forget to call us if you get stuck.) Learn from the past. Revisit previous and current efforts and honestly answer: What worked? What flopped? What never got off [...]
