We hope to see you on the 23rd as we celebrate our new office in the Santa Fe Arts District! RSVP to Kevin@GoLayerCake.com
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Open House at Layer Cake’s new digs in the Santa Fe Arts District on May 23rd!
Posted in Layer Cake News Leave a comment
It’s all in the name…
Sometimes you forget how powerful words can be. But think about this. When was the last time you ate a Slimehead? How about a Patagonian Toothfish? Those don’t sound too delicious, do they? Well, the seafood and fishing industry figured that out and, in the late 70s, began marketing these two unfortunately named fish as [...]
Posted in Branding Leave a comment
The Power of Publicity and Social Media:
There was shocking news this morning that I hardly need to repeat because it quickly made headlines worldwide: Olympic athlete and amputee Oscar Pistorius was charged with the murder of his girlfriend. What we at Layer Cake noticed about the news coverage was that everyone commented on Oscar’s reputation for being such a great person. [...]
Posted in PR, Social Media Leave a comment
Messaging on Auraria Sign Catches My Eye..And Pulls on Heartstrings
I drove past this sign on my way to work this morning. It’s in front of the parking lot of the Auraria higher ed campus on Speer Boulevard. I found it quite interesting for a number of reasons. 1. Positivity It has such a positive message. It’s turning what some may see as negative (the [...]
Posted in Marketing Leave a comment
Heading to the Windy City for The Special Events Conference
Next week I’m heading to Chicago for The Special Events Conference & Tradeshow, the largest conference in the event industry. Having attended previously, I can say it’s a great experience for any event planner or marketer. Events are definitely an industry that is ever-changing with new technology, trends and ideas. This conference is great way [...]
Posted in Event Marketing, Event Planning Leave a comment
