Walk into any company office and, even if you’ve visited the web site or spoken to someone on the phone, you’ll immediately form an opinion about the company. Chances are good that the first things you’ll see will be a waiting area, a reception desk and a sign bearing the company’s name on the wall. In that moment, this small environment is your only insight into the company. So [...]
Most everyone these days is looking at websites on mobile devices. As designers, we’ve had to think about how to present web content so it displays properly and maintains its look and brand integrity on all devices. The result is called Responsive Web Design. Traditional practice was to design a basic web site, and then [...]
Do creative ideas come from a secret place, spring into life from nothing? Maybe. However, I’m a firm believer that sometimes they’re the result of being open to unexpected, or spontaneous events that occur during the process. Recognizing it when it happens is the trick. We just recently had two examples: the first involved our [...]
When designing print ads, a photo and paragraph of text (don’t forget your call to action & contact info!) are the “go to” approach. Mostly, this works, allowing a good deal of flexibility and creativity, but now that we’re all so bombarded with ads, this photo + copy formula isn’t enough. Recently, we’ve been helping [...]
Actually, our first sign, since up until now we’ve only had a couple of small wall plaques in the hallway outside the doors of our current offices. As you can imagine, we’re very excited to be moving into a new building and having considerably more space. While we will miss being on Capitol Hill, it [...]
