The only Layer in this Cake is yours truly, Kimberly MacArthur Graham. The name alludes to the mix of creativity and precision required in my work. Plus, I thought (correctly) it would be a great conversation-starter.
I’ve been copywriting for nearly 30 years so far. For about 25 of those years, I’ve focused on communicating the features and benefits of complex technical solutions. In addition to satisfying clients, this work feeds my brain, which seems to require both “left” and “right” side activities.
During that time, I’ve provided website content, quals statements and proposals (specializing in technical and project approach writeups, but including cover letters, company bios, resumes, project sheets, executive summaries, etc.), white papers, annual reports, brochures, cut sheets, announcements including press releases, blog entries. . . . I have also provided speechwriting, edited several books and written articles for publications including ENR / Mountain States Construction, Building Dialogue, Modern in Denver, Luxe, Sources + Design, Colorado Homes & Lifestyles, and The Denver Post. You get the idea. If it can be written or edited, I’ve likely done it. Click here for my full resume.
Click here to learn about my background.