An Exercise in Event Marketing

We had the pleasure of meeting with Bobbi Walker of Walker Fine Art the other week to discuss her upcoming 10th anniversary event (and our own anniversary party as well!)  Our friendly discussion became a fantastic exercise in event marketing.  (Also, check out this recent Denver Business Journal article about her.)  What we were able to give her were some “fresh eyes” on her event’s audience, goals and how to market  this event in general.   Sometimes you get so close to your own business you need an outsider to come in to help you re-examine what you’re doing.  It was great for Bobbi in that we were able to help her drill down a little further to the core of her messaging and together determine who it really was that she wanted to attend this momentous occasion.   Then based on the goals of the event itself and intended audience, we were able to come up with some theming ideas and even suggestions for entertainment and catering.  We left realizing that many other organizations could benefit from this exercise.  Need a fresh look at how you’re marketing your events?  Want to learn more about our event marketing services? Click here.


Layer Cake Creative is a strategic marketing agency specializing in communications, design, publicity and online marketing that enrich your brand and support your strategic and sales goals.  This Denver marketing firm specializes in promoting professional services such as architecture, construction, engineering, law, finance, and real estate.

Kevin Kowalczyk is Layer Cake Creative’s online marketing and event specialist.  He started his career in the event industry more than a decade ago, which was a jumping-off point for his expertise in promotion through online marketing tools such as website development, social media, pay-per-click and SEO / SEM.

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