Layer Cake Creative Retained for National Women’s Racquetball PR

Denver PR Firm Retained for National Women’s Racquetball PR

Bonnie, Rhonda & Kimberly at the Denver WPRO stop earlier this year

Layer Cake Creative, a boutique PR, marketing, and design firm in Denver, CO, has recently been retained by the Women’s Professional Racquetball Organization to promote and publicize their Pro Tour Stops nationwide. Layer Cake initially worked with the WPRO and their new commissioner Gigi Rock during their first Pro Tour stop in Denver last March at the Denver Athletic Club, helping bring the organization and tournament to the attention of Coloradoans through T.V. and radio interviews of their #1 and #2 players, Paola Longoria and Rhonda Rajsich.

Please see below for more information about Layer Cake Creative or the Women’s Pro Racquetball Organization.


Layer Cake Creative is a boutique agency in downtown Denver, Colorado that serves up creative, strategic integrated marketing and public relations strategies and solutions, and offers a full suite of creative services. Formed in 2009 by Kimberly MacArthur Graham based on her more than 20 years of marketing experience, the firm has grown quickly to employ five people in less than three years. Layer Cake Creative’s service offerings fall into three complementary categories: Image, Dialogue, and Strategy – that encompass identity, print and web design, and video; public and media relations; social media and online presence; brand strategy; content generation; facilitation/ moderation; and Public Involvement services.

The firm’s clients are concentrated in three major sectors: the building industry; professional services including technology / IT and law; and non-profit arts and sports organizations. A partial client list (in addition to the A/R/C firms listed above) includes Apex IT, Humphries Poli Architects, Group 14 Engineering, Willoughby & Eckelberry, GrahamGolden Technologies, Cleo Parker Robinson Dance Ensemble, Women’s Professional Racquetball Association, Denver Athletic Club, No Barriers USA, and Denver Art Museum Design Council.

About the Women’s Professional Racquetball Organization

The Women’s Professional Racquetball Organization (WPRO) is the governing body for the highest-level professional female racquetball players in the world. It is currently comprised of elite athletes representing over a dozen countries including the United States, Mexico, Chile, Canada, Puerto Rico, Japan, Dominican Republic and Venezuela.

About the WPRO Tour

The WPRO Tour represents the top female athletes in the sport of racquetball. Players include members of the U.S. Racquetball Team (who represent the U.S. in International and Pan American competitions), collegiate & junior national champions, national team players from Canada, Chile, Colombia, Japan, Mexico & other aspiring athletes from around the world. WPRO members earn ranking points by competing in sanctioned tour events which, combined with the prize money purse and special bonuses, provide great incentives for local amateurs to participate.

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